Conference ’17: Duluth

From steel to stoke

This isn’t the Duluth, Minnesota, you think of now. Visitors come to ride mountain bikes and explore the miles of city trails. It’s a regional recreation destination, with its national prominence growing steadily. People think of Duluth and they think biking, hiking and skiing. But that wasn’t always Duluth’s reputation. It once was a king of industry and then a busted, forgotten wasteland until the people of Duluth changed the narrative and their city.

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