St. Croix Rods partners with Traditions Media

Traditions Media, a fishing-focused public relations group, will become St. Croix Rods’ primary contact with members of the media, from writers, to fishing and television hosts, to online interests. “Growth has been steady for St. Croix, and we’ve always been proud of our marketing efforts and ability to reach the angler,” said St. Croix’s VP of Sales and Marketing Jeff Schluter. “But with all of our new series introductions and broader international demand for St. Croix products, we wanted to ensure that the message didn’t lose any velocity or reach.” Schulter said Traditions Media will maintain and expand communications with outdoor communicators and customers. To see St. Croix’s full line of products, visit

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