Mustad, a fish hook brand, is hoping its new “Hook a Million” promotion will deliver $1.4 million in cash to lucky anglers who set new world and state records. In announcing the promotion, Mustad General Manager Tom Kurtz said the company was looking for a fun way to involve anglers across the country. The “Hook a Million” promotion, which kicks off this October and runs 12 months, targets 10 of the country’s most popular fresh and saltwater fish. It’s open to U.S. residents 18 and older. To participate, anglers must use a Mustad hook and register only once at least 24 hours in advance of fishing during the contest period. Visit www.mustad.no for more information.
Mustad announces contest for anglers setting new world and state records
