Create an event that garners coverage, increases exposure and pays off in profits: Planning the perfect FAM trip
Years ago, a media familiarization trip, better known as a FAM trip, was often synonymous with a boondoggle or a junket.
Years ago, a media familiarization trip, better known as a FAM trip, was often synonymous with a boondoggle or a junket.
We had a lot to learn when we created the first Facebook pages within the Pennsylvania Department of Conservation and Natural Resources six years ago.
Capturing an audience with social media Read More »
Imagine trying to shoot a duck flying at 50 mph — with a rifle, not a shotgun and a scope that must be focused before you pull the trigger.
Flying photography: Great shots require more than a wing and a prayer Read More »
Did you see the movie about the guy going to work?
Start being dramatic: Craft compelling tales in everyday stories Read More »
I made air for 10 years. I’ve made art for nine. Let me explain.
Art vs. Air: Knowing the difference and striking a balance Read More »
My good friend and mentor, the late Tony Dean, often said that his little three-minute radio show earned him more money than anything else he did
Making money in radio: It is possible if you know how to sell Read More »
People sometimes question how I can be a children’s writer when I don’t even have kids
Poop references build credibility (and other tips for writing for children) Read More »
In the good old days, landing a job as a full-time outdoors reporter at a big daily newspaper represented a career pinnacle for many outdoors writers.
Switching Sides: From covering stories to pitching them Read More »
Sitting inside a leaky tent, wrapped in a bag seemingly stuffed with turkey quills rather than goose down, I had an epiphany: Gear testing really is work.
So you want to be a gear tester? What it's really like when you're paid to play Read More »
Restarting your career is always challenging — and at least a little stressful — but this is especially true when at 50 you find yourself embarking on a new path.
Restarting your career at 50 (or older) Read More »