ZEISS Rings in the Holiday Season with

NORTH CHESTERFIELD, Va., (November 22, 2013) – Carl Zeiss Sports Optics, the world’s leading
manufacturer of premium sports optics, is kicking off their holiday promotion by offering seasonal
rebates of up to $100 when purchases are made between November 15, 2013 and December 31,
Rebates are being offered on award-winning binoculars and riflescopes that have been recognized by
some of North America’s most respected hunting and birding publications.
ZEISS’ TERRA 3X riflescopes received the 2013 Editor’s Choice Award from Petersen’s Hunting for
offering the highest quality, most innovative design and best utility for today’s hunter. TERRA ED
binoculars were ranked No. 1 in their class by Living Bird Magazine (Autumn 2013), published by the
Cornell Lab of Ornithology and took the 2013 Field and Streams coveted “Best of the Best” award. In
addition, the CONQUEST HD binocular won Living Bird magazine No. 1 mid-range binocular, and won
the 2013 Outdoor Life “Editor’s Choice” Award.
The award-winning products in ZEISS’ special 2013 holiday season promotion include:
• TERRA 3X Riflescopes ($20 Prepaid AMEX gift card),
• TERRA ED Binoculars ($20 Prepaid AMEX gift card),
• CONQUEST HD Binoculars (Federal Duck Stamp), and
• CONQUEST Duralyt Riflescopes ($100 Prepaid AMEX gift card).
In addition to the holiday season promotion, ZEISS is extending its ZEISS/Kenton Industries Custom
Turret Promotion until December 31, 2013. Hunters who purchase a new CONQUEST HD5 riflescope
featuring “the world’s most advanced SuperZoom” from an authorized ZEISS dealer, will receive their
choice of either a LR Hunter or Speed Dial Custom Kenton Turret, calibrated to the hunter’s specific
“Whether you’re buying a gift for yourself or for a loved one, this is our special holiday gift for hunting
and outdoor enthusiasts who want to own the finest sports optics that money can buy,” said Mike
Jensen, President of Carl Zeiss Sports Optics. “Our holiday promotion revolves around offering savings
on our most recognized award winning industry products, so consumers know that they are purchasing
and saving money on the finest optics in the industry.”
All rebate submissions must be completed within 30 days of the purchase in order for customers to
receive their rebate, which will be issued with a Prepaid AMEX Gift Card. Full promotion details and a
list of ZEISS authorized dealers are available at zeiss.com/sports.
About Carl Zeiss Sports Optics
Carl Zeiss Sports Optics is a leading, international provider of premium sports optics and is part of the
Consumer Optics Group of Carl Zeiss. Carl Zeiss Sports Optics, LLC is responsible for sales, marketing
and distribution of its state-of-the-art binoculars and spotting scopes, throughout the United States and
Canada. Carl Zeiss Sports Optics’ North American headquarters is located in North Chesterfield, Va.
About Carl Zeiss Group
The Carl Zeiss Group is an international leader in the fields of optics and optoelectronics. In fiscal
year 2011-2012, the company’s 24,000 employees generated revenue of nearly 4.2 billion euros
(approximately US$5.6 billion). In the markets for Industrial Solutions, Research Solutions, Medical
Technology and Consumer Optics, Carl Zeiss has contributed to technological progress for more than
160 years and continues to enhance the quality of life of many people around the globe.
The Carl Zeiss Group develops and produces planetariums, eyeglass lenses, camera and cine
lenses and binoculars as well as solutions for biomedical research, medical technology and the
semiconductor, automotive and mechanical engineering industries. Carl Zeiss is located in more than
40 countries around the globe with about 40 production facilities, over 50 sales and service locations
and service locations and approximately 20 research and development sites. Carl Zeiss AG is fully
owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation). Founded in 1846 in Jena, the company is
headquartered in Oberkochen, Germany.
Contact for media and press relations, please contact:
Joel Harris
Carl Zeiss Sports Optics
Phone: (804) 425-8466
E-mail: joel.harris@zeiss.com

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