New Berlin, WI – (May 22, 2013)- Sportsman Channel, a leader in outdoor TV for the American Sportsman, is pioneering again in the industry launching outdoor TV’s first-ever live on-air social media feed that will populate viewers’ Memorial Day dedication messages from Twitter using #SPORTSMANHEROES. The content will stream on-air live via ticker throughout the network’s eight-hour long NRA Guns & Gold Marathon, which celebrates “Firearms & Freedom,” beginning at 5pm ET/PT on Monday, May 27, exclusively on Sportsman Channel.
“Because social media has become an everyday platform for many consumers, and complements the TV viewing experience, we wanted to use Twitter to do something unique that allowed our viewers to voice their own tributes and dedications this Memorial Day,” said Gavin Harvey, president and CEO of Sportsman. “This allows our viewers to celebrate and honor memories and loved ones while allowing us to continue to innovate across multiple platforms to provide viewers a more compelling and engaging experience.”
Sportsman Channel will kick-off the ticker content with the first dedication: “Sportsman salutes America’s #SPORTSMANHEROES. We appreciate and honor you this Memorial Day and every day!”
Sportsman Channel is the social media leader in the outdoor TV space, developing not only more fans and followers but generating higher engagement rates in almost every category, as well as earning accolades along the way. In only a year, the network went from 140k total social media users/connections to 400k to date. This includes Facebook, Twitter, YouTube, Google+, Instagram and Pinterest. Sportsman was also honored this year as a finalist for the CableFAX Best of the Web Awards for “Best Use of Facebook,” selected alongside some of the best-known brands in television including ESPN, CNBC, and AMC.
NRA Guns & Gold Marathon: Every gun has a story. And these stories mean freedom. This Memorial Day, remember our heroes and the guns they brought to battle during the NRA’s Guns & Gold Marathon on Monday, May 27 beginning at 5pm ET/PT, exclusively on Sportsman Channel. Kicking off this eight-hour marathon is the network’s live ground-breaking new series, NRANEWS Cam & Co, with host Cam Edwards live from the NRA Museum tackling the news of the day with special guests. Following Cam & Co, NRA’s Guns & Gold with hosts Jim Supica and Phil Schreier episodes get rolling at 6pm with a brand new episode at 9:00 pm and 12 pm, where Jim and Phil return to the Wanenmacher’s Tulsa Arms Show. There they encounter more unique firearms with one commonality…a great story.
NRA’s Guns and Gold is brought to you by America’s foremost advocate of Second Amendment rights, the National Rifle Association (NRA). NRA has four million pro-second amendment members, plus millions more interested in shooting and hunting sports and legislation.
About Sportsman Channel:
Launched in 2003, Sportsman Channel, and Sportsman HD, is the only television and digital media company fully devoted to the sportsmen and women in the U.S., delivering entertaining and educational programming focused exclusively on hunting, shooting and fishing activities. Sportsman Channel reaches more than 32 million U.S. television households and is available in HD. Visit www.thesportsmanchannel.com, follow on Twitter, @SPORTSMANchnl (twitter.com/SPORTSMANchnl) and Like on Facebook, facebook.com/sportsmanchannel
Contact:
Ryan Nolan, 262.432.9100 ex 117; rnolan@thesportsmanchannel.com
Sportsman Channel introduces a live social media on-air ticker
