OWAA OUTDOOR VOICES
Use Your Outdoor Voices
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Use storytelling to engage audiences
The first time I learned about the power of using stories in news releases and articles was during a webinar sponsored by the Public Relations Society of America about a year ago.
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The appeal of magazine apps
Our art director at Texas Parks & Wildlife magazine likes to put “Easter eggs” in the app version of our magazine as a way to amuse readers (and, truthfully, himself) with little surprises.
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Finding the right word
A dim but unrelenting chorus chimes in my mind. “Where is that word I want?”
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Letter to the Editor
Public lands are important to everyone
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2017 brings change and a birthday
Hunt begins for new ED, OWAA turns 90.
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Mine threatens famous Boundary Waters wilderness
We just finished spending an entire year in this wild treasure to raise awareness of a major threat to the health of the Boundary Waters — a Chilean mining company wants to build a massive sulfide-ore copper mine nearby. The proposed mine site is along the South Kawishiwi River, which is adjacent to, and upstream…
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Planning your Boundary Waters adventure
A thousand sun-kissed lakes. Hundreds of miles of rivers and streams. One million acres of boreal forest. Moose, wolves, ospreys and loons. Superb fishing. And arguably the best flatwater paddling in the United States.
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Pre- and post-conference trips await
Explore the Boundary Waters Canoe Area Wilderness. Fish for walleyes in the “Walleye Capital of the World.” Or view Canada’s wilderness from the air.
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From prospectors to cattlemen: Roots of the Sagebrush Rebellion
The romantic image of pioneer miners as gray-bearded prospector leading burros into some lonesome mountain valley is no more accurate than our conception of the fur trade.
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100 years of the Migratory Bird Treaty Act
You’ll never see a heath hen, Labrador duck or great auk. These migratory birds went extinct by the early 1900s.
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On assignment with Peter Frick-Wright
Peter Frick-Wright has nearly been in the wrong place at the wrong time on more than one occasion.
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Make new media that makes money
We all know the story: newspapers are dying and working as a reporter is one of the worst jobs on every career list. At the same time, millennials are starting more businesses at younger ages than their Baby Boomer counterparts.
