Visit Johnson City Tennessee staff is gearing up to host the inaugural OWAA Field Fest this summer, July 7-11, 2024 at the Carnegie Hotel in Johnson City, Tennessee.
OWAA’s Field Fest is a “mash-up” of a mini-conference, marketplace for outdoor communicators and various small group press trips. (It’s also an opportunity for OWAA to work with smaller, more rural destinations.) There will be a marketplace to meet exhibitors and tourism boards, an editor’s panel, professional development sessions, networking and various outdoor tours around Johnson City.
If you’re an outdoor communicator attending the upcoming Field Fest, you’ll have a plethora of half-day tour options to choose from — each offering unique outdoor experiences in the scenic landscapes of Northeast Tennessee.
Outdoor Tour Options
Tour options include exploring the stunning vistas of Roan Mountain State Park in Carter County, where participants can visit Carver’s Gap and marvel at the world’s largest natural stand of Catawba Rhododendron. You could also choose to engage in an adventure at Tannery Knob’s Mountain Bike Park. Kingsport boasts guided hikes and a “wolf experience” at Bays Mountain Park & Planetarium. If you’re interested in a water adventure, Unicoi County offers whitewater rafting on the Nolichucky River. With diverse tour options, you’re sure to find the perfect excursion to complement their Field Fest experience. See a full list of included outdoor tour offerings here.
What to Expect at Field Fest
Alec Castro, Director of Sales & Public Relations for Visit Johnson City Tennessee, shared insights on what attendees can expect from this year’s event in an exclusive interview.
The OWAA Field Fest, organized by the Outdoor Writers Association of America, is set to take place amidst the picturesque landscapes of Johnson City.
“We are thrilled to welcome outdoor enthusiasts from all corners to Johnson City for the OWAA Field Fest,” said Castro.
“This event encapsulates the essence of our region’s natural beauty and outdoor spirit, providing a perfect opportunity for individuals to immerse themselves in various outdoor activities and experiences.”
The fest will feature an array of activities catering to diverse interests, including hiking, fishing, wildlife photography, and birdwatching. Castro emphasized the festival’s role in fostering a deeper appreciation for nature and outdoor recreation.
“OWAA Field Fest is not just about indulging in outdoor pursuits; it’s about fostering a profound connection with nature,” Castro remarked. “Through guided hikes, interactive workshops, and educational sessions, attendees will gain valuable insights into conservation efforts, outdoor ethics, and sustainable practices.”
Moreover, Castro highlighted the collaborative efforts between local organizations and businesses to ensure a memorable experience for attendees.
“Our community partners have been instrumental in curating an enriching program for OWAA Field Fest,” Castro stated. “From local outfitters providing gear rentals to restaurants offering farm-to-table dining experiences, Johnson City is poised to showcase its hospitality and commitment to outdoor recreation.”
In addition to outdoor activities, the festival will feature keynote speakers, panel discussions, and networking opportunities, catering to both seasoned adventurers and newcomers to the outdoor scene.
“Aside from the thrilling outdoor adventures, OWAA Field Fest serves as a platform for exchanging ideas, stories, and insights,” Castro noted. “Attendees can expect to engage with renowned outdoor writers, conservationists, and industry experts, gaining inspiration and knowledge to fuel their own outdoor pursuits.”
As anticipation builds for the upcoming festival, Castro extended a warm invitation to outdoor enthusiasts near and far.
“We invite everyone with a passion for the outdoors to join us in Johnson City for an unforgettable experience,” Castro expressed. “Whether you’re an avid hiker, angler, or nature photographer, OWAA Field Fest promises something extraordinary for every outdoor enthusiast.”
Check out Field Fest’s Speakers, Tours and more!
OWAA members are readying to head to Johnson City, Tenn. for the first ever ‘FieldFest’ event. You can check out the speakers and tours available to attendees on the event website.
Schedule highlights include:
- A regional ‘Meet the Editors’ panel
- Local tours and dine around
- A marketplace structured networking event
- Post trip to Knoxville
- Speakers such as Marvin Cash, Maayan Gordon, Howard Fox and others
Dates: July 7-11, 2024
Location: Carnegie Hotel, Johnson City, Tenn.
Special hotel rates: $139/night for Active members
Early Bird registration fees (which do not include hotel):
- Actives $200.00
- Supporting Groups $500.00
- Spouses $400.00
- Not-Yet-OWAA Members (Media) $300.00
- Not-Yet-OWAA Members (Other) $600.00
Registration fee includes a travel reimbursement for up to $400*, discounted room rate at host hotel, all meals, ground transportation, core meeting activities, and tours. Registration fees will increase by $50 on April 8th.
*Requires OWAA ‘Active’ membership level and is only available for the first 20 registrants