Bushnell announces partnership with Bear Grylls

Bushnell Outdoor Products recently announced a partnership with adventurer and survival expert Bear Grylls. Bushnell will soon launch a series of Bear Grylls signature products, including GPS devices, optics and a new portable power product.  The new line will be previewed at the Outdoor Retailer Summer Market Aug. 2-5 in Salt Lake City.
An internationally acclaimed adventurer, author and television host, Grylls has led record-breaking expeditions around the world.
“The wild is unpredictable – and the best principle is to be well prepared. Simple, reliable, functional navigation equipment is therefore vital to all great adventures,” Grylls said. “Working with Bushnell on a line of GPS products and outdoor sports optics has been a natural fit – and above all we’re excited to make it available to everyone.”
The new line will debut with personal GPS products in October 2012, followed by portable power and sports optics in January 2013.

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