The Chesapeake Bay Foundation (CBF) is the largest regional non-profit conservation organization working solely to save the Bay.
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THE CHESAPEAKE BAY FOUNDATION
The Chesapeake Bay Foundation (CBF) is the largest regional non-profit conservation organization working solely to save the Bay. Established in 1967, CBF has a staff of approximately 185 employees working in offices in Annapolis Maryland; Richmond and VA Beach, Virginia; Harrisburg, Pennsylvania; and Washington, D.C., and in 15 field education program locations. Our staff and volunteer corps work throughout the region educating students and adults, advocating for clean water polices, restoring waterways, and litigating when necessary.
CBF’s headquarters office in Annapolis, MD is the Philip Merrill Environmental Center, the world’s first U.S. Green Build Council’s LEED platinum building. In 2014, CBF opened The Brock Environmental Center in Virginia Beach, VA. The Brock Center is one of the most energy efficient, environmentally smart buildings in the world.
CBF has an annual budget of approximately $21 million and is supported by more than 200,000 members and e-subscribers. For more information on CBF please visit www.cbf.org.
CONTEXT OF THE POSITION
The Virginia Media and Communications Coordinator serves on the Media Relations team and will report to the Director of Media Relations. Media Relations is one of four critical elements of CBF’s strategic Communications team. The others are Community Building and Digital Media, Creative Services, and Writing. The position will also support the efforts of other functional areas within Communications and work of CBF’s two Virginia offices, one in Richmond and the other in Virginia Beach. While this position is housed in Richmond, most of the Communications Department is in CBF’s Annapolis headquarters.
Communications is one of four operating programs within CBF; the others are Environmental Protection and Restoration, Litigation, and Environmental Education.
Communications’ charge is to market CBF and its policy agenda, educate and engage the public, and mobilize its support for priorities, including advocacy and member-development objectives. CBF defines marketing as actions which help to persuade a targeted audience. This can be through earned media (and all the elements which go into it such as relationships with reporters, press releases, other forms of communications, etc.); purchased media; direct communications with an audience such as through CBF’s many publications, our website, action alerts, and any other forms of direct or indirect communications with the public at large or a subset of the public, including our members. Communications also manages internal communications and public opinion research.
The Virginia Media Communications Coordinator organizes statewide media contacts and communications programs in support of organizational priorities and Virginia issues. He/she will maintain strong relationships with Virginia media, draft press releases and advisories, letters to editors, newspaper articles, radio/television spots, and other pieces for dissemination through Virginia media. The individual in this position will also collect, archive, and distribute Bay-related articles to CBF headquarters and the Virginia office and assist in the development and distribution of additional CBF communications materials including the magazine, brochures, audio-visual materials, CBF’s e-newsletter, and web content. The individual in this position will also coach Virginia staff to ensure that they stay on message and their delivery is effective and persuasive.
Essential functions include:
Coordinate Virginia state media/press relations (80 percent):
- Develop and maintain close relationships with Virginia press, including reporters, editors, and assignment desks and with key Virginia bloggers (e.g., BlueVirginia)
- Initiate and respond to media contacts, and establish and maintain strong relationships with reporters, assignment and opinion editors, and other media.
- Draft and distribute press advisories and releases, letters to editor, op-eds, etc.
- Edit and submit stories, photos, and other graphic images to environmental newsletters, associations, CBF website, blogs, etc.
- Ensure that press releases, talking points, and other collateral follows CBF messaging guidelines.
- Read and compile Bay-related articles from area newspapers, distribute to Virginia staff and headquarters.
- Develop effective press conferences and media tours, and display and brochure materials for use in special events, workshops, etc.
- Assist Virginia staff with the writing and editing of reports, letters, and other press related documents.
- Ensure that Virginia materials conform to CBF’s style guide.
- Mentor Virginia staff to message effectively.
Coordinate networking activities that enhance policy communication (20 percent):
- Assist in developing special events and field trips designed to inform, educate and engage business leaders, other decision makers, and the general public.
- Assist with and speak at public outreach events, both for CBF and other environmental organizations.
- Coordinate with Virginia Outreach & Advocacy Manager and other staff on development of content and messaging for outreach activities and key stakeholders.
- Write Virginia-focused content for CBF’s magazine, Save the Bay.
- Write Virginia-focused content for CBF website, e-newsletter, and social media.
- Assist Virginia State Office with planning and communicating legislative and policy priorities.
- Perform other duties as required.
PROFESSIONAL EXPERIENCE AND QUALIFICATIONS
Bachelor’s degree in Communications or related field. Five years’ experience in newswriting, issue or political campaigns, and/or media and public relations is required. Familiarity with all aspects of CBF’s program, policies, and procedures preferable. Knowledgeable about processes and editorial policies of major media (press, radio, TV), as well as blogging and experience in writing for electronic media. Proven excellent oral and (especially) written communication skills is required. Proficiency with still and video photography preferred. Proficient in the use of computer systems, standard office software, and in the use of audio-visual media. Environmental experience, especially about the Chesapeake Bay and water quality issues, is preferable, but not required.
To apply, please send cover letter, resume, and salary history and requirements no later than April 13, 2015 to:
Human Resources/ FY15-31-VAMC
Chesapeake Bay Foundation
CBF offers a comprehensive benefits package to include: 20 vacation days, 10 sick days, health, vision, dental, life insurance, and a tax deferred annuity plan. The Chesapeake Bay Foundation is an Equal Opportunity Employer.