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Catastrophe in the Everglades, and how to fix it
This video from the 2018 OWAA conference features panelists Dr. Steve Davis of Everglades Foundation, Terry Gibson with North Swell Media & Consulting and Capt. Chris Wittman from Captains for Clean Water. Despite some progress in restoring the vast and diverse ecosystems of this globally unique place, water mismanagement is destroying Lake Okeechobee, the Indian River Lagoon, Pine Island Sound, and Florida Bay. Too much polluted water, and in the case of Florida Bay, not enough clean fresh water, are costing our nation some of its most iconic fisheries. Hunting and wildlife viewing are also affected. The panelists will explain what’s wrong with the water management system and the politics behind those problems, as well as describe the environmental and economic impacts to a state that touts itself as “The Fishing Capital of the World.”
Clean Waters Make Strong Communities
This video from the 2018 OWAA conference features panelists Alex Maggos from Theodore Roosevelt Conservation Partnership, John McFadden of Tennessee Environmental Council and Carrie Vollmer-Sanders with The Nature Conservancy. Clean rivers and streams and healthy restoration projects make for stronger and more vibrant waterside communities. Grassroots advocates are key to protecting and restoring our riverfronts and streams. Learn what is working and what can be done better to ensure healthy and clean waters
Don’t Show Up Naked: How to Edit Your Writing Before Others See It
In this video from the 2018 OWAA conference, hear from author and DePauw University professor Greg Schwipps about the power of revision. In his courses at DePauw, students critique each other’s work through formal workshops. This is an excellent way to improve a piece of writing and build a writer, but what about writing in the “real world”? This session will offer practical advice on how to clean-up your writing before an editor sees it, whether you are working alone or within a very small community of trusted colleagues.
This video from the 2018 OWAA conference features outdoor photographers and videographers Ruth Hoyt, Troy McCormick and Kris Millgate, Ruth Hoyt. It used to require an airplane, helicopter or a really tall ladder to capture stunning images from the sky. Affordable, camera-mounted drones have changed the game. Panelists will discuss the challenges involved, and the exciting opportunities, aerial photography can bring to your portfolio, as well as the rules and regulations involved in shooting from the sky.
Fixing Hunting’s Declining Numbers
This video from the 2018 OWAA conference features panelists Cyrus Baird with the Council to Advance Hunting and the Shooting Sports, Matt Dunfee of Wildlife Management Institute, Brian Lynn from Sportsmen’s Alliance and Charita Niedermeyer with the NWTF Three Rivers Chapter. Hunting is on the decline and that threatens not just public support for the sport, but also state budgets for conservation, wildlife management and staffing. This panel will look at current trends and data on hunter numbers and the sport’s economic impact on community’s and states. It also will discuss efforts underway to pass sportsmen traditions on to the next generation and ways to sustain the powerful voice of the hunting community in shaping American policy for wildlife and habitat preservation.
Keynote: Andrew McKean
In this keynote presentation from the 2018 OWAA conference, Andrew McKean will serve up his perspective on the state of the outdoor industry in general and on outdoor journalism in particular. McKean served as editor-in-chief of Outdoor Life until earlier this year, and has worked as a freelance outdoor writer, a conservation educator in Montana’s Fish, Wildlife & Parks Department, and a newspaper reporter and editor. He lives in eastern Montana.
Managing Urban Rivers for Recreation
This video from the 2018 OWAA conference features panelists Mark Taylor from Trout Unlimited and Dan Wire with Fort Wayne Parks and Recreation. Downtown rivers play a part in many cities as they used to hold the keys to trade and commerce. As technology advanced, some of these rivers became more dumping grounds for urban waste than natural attractions, but in the wake of the Clean Water Act, urbanization and other changing priorities, urban rivers are being seen as an asset once again. In cities across the country, including Fort Wayne, efforts are underway to revitalize these areas, clean up the landscapes and manage the waterways for conservation and recreation. Balancing the various needs and priorities of a river can be a challenge and restoration can be expensive and time-consuming, but in realizing the potential of these outdoor spaces, they can be drivers for economic growth, tourism, sporting access and general health and wellness.
Media Relations: Networking for the Long Game
This video from the 2018 OWAA conference features media relations professionals Terry Gibson from North Swell Media & Consulting and Katie McKalip with Backcountry Hunters and Anglers. While metrics like return on investment can make immediately actionable results seem like the only goal worth achieving, networking and building long-term relationships can be an invaluable tool for members working in media relations and communications. Hear from fellow members how these strategies have paid off for them in the past and how to build a marketing plan that incorporates these principles and justify these strategies to those crunching the numbers.
Meet/Ask the Editors
In this video from the 2018 OWAA conference, acquisitions editors discuss their outdoors publications, unique editorial needs and provide tips on how to sell your work, followed by questions from the audience.
In this video from the 2018 OWAA conference, join freelancer Lisa Ballard and former Outdoor Life editor Andrew McKean as they discuss the crucial elements of story queries. They will also discuss successful pitches and what made them effective.
Podcasting Series: Part 1
This video from the 2018 OWAA conference is the opening segment of a three-part series on podcasting with Professor Stan Sollars of Ball State University.
Podcasting Series: Part 2
This video from the 2018 OWAA conference is the second segment of a three-part series on podcasting with Professor Stan Sollars of Ball State University.
Podcasting Series: Part 3
This video from the 2018 OWAA conference is the final segment of a three-part series on podcasting with Professor Stan Sollars of Ball State University.
Recreation Access on Public Lands
This video from the 2018 OWAA conference features panelists Tim Brass of Backcountry Hunters and Anglers and Zach Widner from Congressional Sportsmen’s Foundation. Most of us do not own hunting leases, private lakes or hiking and biking trails in our backyards. We rely on public lands for our recreational pursuits and availability of these lands is crucial in continuing these outdoor traditions. But the battle does not end with protecting our outdoor spaces, it also requires maintaining public access to these areas though land acquisition or easements and properly managing these spaces for all the different forms of recreation they provide, including hunting, fishing, biking, hiking, birding and more. Join our panel of stakeholders as they address the threats, successes and challenges we all face in the pursuit of outdoor recreation.
Travel Writing the Outdoors
This video from the 2018 OWAA conference features panelists Robert Annis, Joe Dits, Jill Rohrbach and Risa Wyatt. Travel writing ties in closely with outdoors writing: If you drive 30 miles from home to go hiking or fishing–your trail or fishing hole, the hotel, motel, or campsite where you stay can also be the subject of a travel article. This panel will cover how to branch out into travel writing, including how to pitch a saleable story and how your preparation for a travel story differs from an outdoor story.
Understanding the Magnuson-Stevens Act and its impact on recreational angling
This video from the 2018 OWAA conference features panelists Ivy Newman Fredrickson from Ocean Conservancy, Regan Nelson with American Fly Fishing Trade Association, Alan Risenhoover of National Oceanic and Atmospheric Administration and outdoor journalist Charles Witek. The Magnuson-Stevens Fishery Conservation and Management Act is our nation’s primary federal fisheries law and provides the roadmap for long-term sustainable and productive fisheries for both commercial and recreational fisherman. Many have hailed MSA as a success story, but some question whether it adequately addresses the interests of recreational anglers. Others question the need to make big changes to the act and worry some changes could lead to the overfishing and balkanized management regimes. Our panel of experts will help you find the story behind the talking points. They will offer their views on what the act does and doesn’t do, how it addresses the needs of the recreational angling community and what changes, if any, are needed to improve the act.
Wildlife Diseases: Chronic Wasting Disease
This video from the 2018 OWAA conference features panelists Joe Caudell of Indiana Department of Natural Resources, Bryan J. Richards from USGS National Wildlife Health Center and Chad Stewart with Michigan Department of Natural Resources. In the 50 years since it was first detected in a mule deer at a Colorado research facility, CWD has made its way into free-ranging and captive cervid populations in 23 states and two Canadian provinces. Besides the disease’s effect on deer and elk, how does its spread affect wildlife resource managers and hunting? And what are Midwest states doing about it?
2018 Farm Bill Outlook — Why it Matters to You?
This video from the 2017 OWAA conference features panelists Kellis Moss, director of public policy for Ducks Unlimited and Dave Nomsen, vice president of governmental affairs for Pheasants Forever. With current legislation set to expire in 2018, stakeholders and policymakers from across the country have begun outlining their policy priorities for the next Farm Bill. The Farm Bill (generally reauthorized every 5 years) represents one of the largest and most important public funding investments for private lands conservation totaling more than $25 billion over 5 years. Our panelists will provide a preview of the next Farm Bill and share their perspectives on some of the political challenges and opportunities facing conservation interests. This interactive panel will allow members of the media to ask questions and learn more about why the Farm Bill matters to their readers, hunters, anglers and other outdoor enthusiasts.
Access for Journalists on Federal Public Lands
This video from the 2015 OWAA conference features OWAA past president Mark Freeman, Kevin Kilcullen with USFWS, Erin O’Connor with the Forest Service, April Slayton with NPS and Marci L. Todd with BLM. OWAA maintains that journalists should not have to apply for permits from their government to do their jobs and has opposed efforts to require permits. Balancing access with the need for stewardship of our public lands presents significant challenges for both journalists and the land managers. This panel, made up of representatives from the federal land management agencies, will explore the issues surrounding the requirement for permits for filming and photography on the federal public lands they manage and provide insight into ways to address these challenges.
Accounting for Writers
This video from the 2016 OWAA conference features OWAA member and CPA John Allen. If you make money as a freelance writer, you need to know the difference between an allowable expense and an unallowable expense in the eyes of the IRS. The session will cover common expenses that freelance writers are able to deduct, the best way to track your income and expenses and how to organize everything when it comes time to file your taxes.
Adventures in Digital Publishing: Custom Content, Video, Social Media & More
This video from the 2017 OWAA conference features GearJunkie.com editor-in-chief and founder Stephen Regenold. Helming a digital publication in 2017 requires a nimble hand. But the opportunities for building an audience and monetizing content grow each year. As a former newspaper journalist, Stephen Regenold now heads a 10-person team at GearJunkie.com, a publication he founded more than a decade ago. Regenold will divulge on digital best practices, video, custom content and IRL projects that pull GearJunkie readers away from their screens to attend events and get outdoors.
Ask Your CVB
This video from the 2012 OWAA conference is valuable for any outdoor writer who travels beyond their backyard. Traveling for a story or have a destination story you would like to write about? Have you talked with the local CVB? If you haven’t, you should. Learn what resources are available from a convention and visitors bureau and why they can be a great contact for you.
ATV Use on Public Lands
This video from the 2015 OWAA conference features panelists Tim Brass, Bob Richards and Duane Taylor. Join us for a panel discussion of off-highway vehicle use on public lands – a contentious outdoor issue facing us today. Panelists include an OHV industry representative, a land conservation advocate and a public lands manager.
Basic Video Editing
In this video from the 2014 OWAA conference, explore Final Cut Pro software with Texas Parks and Wildlife Department television producer Karen Loke as she demonstrates how to cut together some basic edits for a video story.
**note: this video has some audio problems, including feedback**
Book Publishing: Many Choices, Finding the Right Fit
This video from the 2016 OWAA conference is put together by Friesens Corporation. From traditional publishing to self-publishing to specialty publishing, evaluating all your options to publish your work can be a daunting task. Hear from publishers and experienced authors to help you understand the options and explain the process of taking your manuscript from idea to finished product.
Branding Yourself through Blogging
This video from the 2012 OWAA conference features Chris Hunt. Most folks don’t get rich blogging – those that do ought to run right out and buy a lottery ticket – but blogging can be an important piece to supplement the good work outdoor writers and photographers do all the time. Learn how blogging can help you develop a following, increase your name recognition and build a brand.
Building Your Brand
This video from the 2011 OWAA conference features speakers Michelle Scheuermann and Mark Taylor. Successful outdoors communicators must not only be skilled at writing, photography and other elements of the job, they must be able to market themselves and be comfortable being in the spotlight. Well-known pros in the field will discuss techniques for increasing your profile, and how that will increase your income.
Communicating from the Wilderness
This video from the 2017 OWAA conference features outdoor adventurer and journalist Dave Freeman. Communicating from remote locations while on assignment is becoming a necessity. Luckily, satellite technology is getting cheaper, more user-friendly and more accessible than ever. Dave Freeman has used satellite communication for more than 15 years to share some of the world’s wildest places with audiences of all ages. Dave will discuss how to keep cameras and other electronics charged and protected in the field, as well as the latest hardware, apps and techniques allowing you to email, post to social media, blog and send print-resolution images for publication from remote locations where cell towers are nonexistent.
Continuity and Change: The People of Alaska
This video from the 2012 OWAA conference features Dixie Alexander and Angela Linn. From the Aleutian Islands to the North Shore to the southeast pan handle, Alaska’s indigenous people and settlers alike have found a way to intimately connect with the animals, plants and other humans who occupy this vast and diverse landscape. In this seminar, we will present the myriad ways humans have adapted to life in the north, both in historic and contemporary times.
Diversity in the Outdoors
This video from the 2012 OWAA conference features John C. Robinson. As the U.S. population continues to diversify, minority involvement in environmental issues will become ever more vital to long-term conservation efforts and the preservation of the earth’s natural resources. John C. Robinson explores multiple reasons for the relative absence of minorities among bird watchers and other outdoor recreation enthusiasts, and then leads a discussion on how outdoor writers can tap the enormous potential they already have to attract inner city and minority youth and young adults to nature.
Drones and the Outdoors
This video from the 2015 OWAA conference features professional photography and videographer Jared Lloyd and aviation lawyer Nathan Haley of Shackelford Melton McKinley & Norton. From hunting to photography and video, drones could have a profound impact for outdoor enthusiasts and outdoor communicators, but is this emerging technology a useful tool or an invasion of privacy and a disruption to the outdoor experience? Join our team of panelists as they examine the pros and cons of this technology as it becomes increasingly available to the general public.
Engaging Your Followers on Instagram
This video from the 2017 OWAA conference features Rocky Mountain Elk Foundation Communications Director Mark Holyoak and founder of Blogs for Brands and the Outdoor Blogger Summit Yoon Kim. Crafting a strong social media presence is no small task, made harder as new outlets multiply. Instagram has emerged as a powerful tool for many organizations and brands, but using an image-driven platform requires a different approach. Creating successful, creative campaigns is more than just posting stock photos. Learn how and why to add Instagram to your marketing mix and develop a successful strategy with specific metrics.
Ethics in Outdoor Television
In this video from the 2017 OWAA conference, join panelists Ron Schara, Dan Small and Babe Winkelman who have spent their lives filming the outdoor experience, as they tackle some of the ethical and regulatory issues in their industry. Television and video can capture the magic of the outdoors and allow viewers to connect with that experience in a powerful way. But the road to creating television gold is not without its pitfalls, and crossing certain ethical lines can even land you in legal trouble.
Everything You’ve Always Wanted to Know About Microsoft Excel But Were Afraid to Ask!
In this video from the 2016 OWAA conference, spend 45 minutes wallowing in spreadsheet heaven with former Excel author/instructor and current Microsoft Dennis Pollett. Dennis will cover myriad features, tips and topics for anyone using Excel at any experience level. Topics include formulas and data analysis. Questions welcome during the session.
The Evolution of Blogging (and how to make money doing it!)
This video from the 2017 OWAA conference features founder of Blogs for Brands and the Outdoor Blogger Summit Yoon Kim and GearJunkie.com editor-in-chief and founder Stephen Regenold. In the early days, competing blogs garnered millions of page views through link shares and social collaboration. Times have changed. Veteran outdoor blogger Yoon Kim explains how major blogs got their traffic numbers today and where blogging is headed in the future. Hint: There’s more money in it now than ever – an upward trend that should continue.
Finding the Human Story in Adventure Travel Writing
This video from the 2017 OWAA conference features freelance journalist Stephanie Pearson. Any good narrative needs depth and character development. In this workshop, this freelance writer and contributing editor to Outside magazine will discuss the elements that go into creating a good adventure travel piece — from the query to the pre-trip reporting to life in the field to the pain and joy of writing the story.
This video from the 2016 OWAA conference features representatives from the U.S. Forest Service and the Western Governors’ Association. In 1995, the U.S. Forest Service devoted 16 percent of its annual budget to fighting wildfires. Today it’s almost half – and often that is barely enough, forcing the agency into a practice known as fire borrowing where funds are pulled from unrelated accounts to shore up firefighting efforts. The consequences include a $5.5 billion maintenance backlog; cuts to habitat and fisheries programs; and an inability to remove dead and diseased trees and undergrowth that become hazardous fuels for the next big wildlife.
From Talking Heads to Storytellers
This video from the 2012 OWAA conference features Carol Lynde with the Arizona Game and Fish Department. Learn how to improve your television show and videos by elevating your interview subjects from mere talking heads to story tellers.
Going Local: How and Why to Cover the Local Food Movement
This video from the 2011 OWAA conference features a panel discussion with keynote speaker Hank Shaw and local food blogger Jackson Landers. The local, sustainable food movement has begun probing into the worlds of hunting, fishing and gardening. How and why should outdoor communicators be covering this trend? And are state fish and wildlife agencies, as well as members of the fishing and hunting industry, paying enough attention to the movement? Or is this just a passing phase that warrants little attention?
How to Put Together a Book Tour – And Make Money Doing It!
This video from the 2015 OWAA conference features author Jennifer Pharr Davis. Jennifer and her husband planned and self-financed an 18-month, 50-state, 334-talk book tour to help market her latest book. Their experience resulted in incredible memories, valuable business contacts and financial gain. Learn their secrets to success as well as mistakes to avoid – and discover how YOU can see the country and make money on a book tour. **note: this video has some audio problems, including audio gaps**
How to Sell in Today’s Market
This video from the 2017 OWAA conference features photographers Lisa Ballard, Michael Furtman and James Smedley. The ease of digital and the growth of microstock have disrupted the outdoor photo market, but money is still being made and livelihoods sustained for those who have found ways to adapt — including adhering to some fundamentals. Hear from a panel of pros about how they are rising to meet the challenge of modern photo marketing while also relying on time-tested strategies for courting buyers and making sales.
How to Start your own TV Show
This video from the 2011 OWAA conference features a panel discussion with Michelle Scheuermann, Max Rowe and Dan Small. Many of the popular hunting and fishing television shows on the air today weren’t started with the backing of deep-pocketed investors. Instead, the shows were built by hard work from the ground up by individuals and small teams. Industry veterans will offer a frank and realistic look at what it takes to build a television show from an idea into a finished product with a regular time slot on a national network.
How to Talk to Camera: Getting Interviewed
This video from the 2011 OWAA conference features tips and tricks from Lisa Densmore. Everyone ends up in front of a television camera at some point in their career. Building upon the “How to Talk to Camera” session at the 2010 Rochester conference, this session will teach you consummate professional, both in your field and on-camera. Emmy-winning television host, Lisa Densmore, will cover all aspects of appearing on-camera whether giving an informative soundbite, announcing news, giving tips or co-hosting an entire show – in a studio and outdoors. You’ll learn where to look, what to do with your hands, what to wear and other on-camera basics as well as how to be sure your message gets on the air.
Invasive Species & Wildlife Diseases
This video from the 2016 OWAA conference includes representatives from the Great Lakes Fishery Commission, Trout Unlimited and USGS. There are an estimated 50,000 non-native plant and animal species in the United States. Cheatgrass, salt cedar, spruce aphid and introduced trout species are major concerns in the Rocky Mountain region. Elsewhere, it’s everything from Asian carp to zebra mussels. Couple that with avian influenza, chronic wasting disease and rabies, and the cost to combat or even contain invasive species and wildlife diseases becomes astronomical.
Keynote – David Allen Sibley
This keynote presentation is from the 2017 OWAA conference. Nature study such as birdwatching is really much more than just attaching names to things we see. It’s about searching for order, meaning and a connection to the natural patterns and rhythms in the world around us. We see the birds, learn their names, learn more about them, and in that way understand how they are connected to each other, to the plants, the weather, to the river and mountains — and to us. Beginning with his early childhood drawings of birds, and tracing his artistic and scientific evolution through the years, Sibley will discuss the power of simple observation, and the value of drawing as part of a process of discovery and understanding.
Keynote – Denali Unplugged: Discovering the Stories of a Wild Place
This keynote presentation from the 2012 OWAA conference features Paul Anderson who had been superintendent at Denali National Park & Preserve for the past 10 years. He strongly believes that protecting our national parks for future generations of Americans requires an informed and engaged public.
Keynote – Field Guide to American Values
This video from the 2015 OWAA conference is a segment from the keynote presentation by National Park Service Director Jonathan B. Jarvis.
Keynote – Hank Shaw
This video from the 2011 OWAA conference features keynote speaker Hank Shaw. A pro journalist with 20 years in the business, Shaw launched the popular Hunter Angler Gardener Cook blog in 2007, and has quickly established himself as one of preeminent voices of the honest food movement. His book Hunt, Gather, Cook is being released in May by Rodale Press. While catching, killing and gathering his food, writing about it, and exchanging ideas with his thousands of readers, Shaw has developed important insight into how the local, sustainable food movement has the potential to deeply affect the larger hunting and fishing communities, as well as the communicators who work in the industry.
Keynote – Tim Cahill
This video from the 2016 OWAA conference features keynote speaker Tim Cahill. Cahill is a founding editor of Outside magazine. His published work has appeared in Rolling Stone, Outside, Field & Stream, Esquire, The New York Times Book Review, National Geographic, National Geographic Traveler and many other publications. Cahill has won numerous awards, including the National Magazine Award and the Society of American Travel Writers’ Lowell Thomas Award. He is the author of nine books, one of which (“Jaguars Ripped My Flesh”) made National Geographic’s list of the “100 best adventure travel books ever written.” Cahill is the co-author of four IMAX documentaries, including “Everest” and “The Living Sea.” Two of these documentaries were nominated for Academy Awards. He also has been “writer in residence” at San Jose State University. Cahill, who has made his living writing for 45 years, lives in the shadows of the Crazy Mountains in Montana.
This video from the 2016 OWAA conference features photographers Colleen Miniuk-Sperry and Tom Ulrich. Have camera, will travel? While leading photo trips can seem like the perfect plan to check off your own photo bucket list, don’t forget to factor in the responsibilities of travel planning and insurance and the nuances of international travel, marketing and more in addition to instructing. Even with the added responsibility, leading photo workshops or international trips can be a flexible, exciting and profitable way to make a living.
Lessons from the Masters
This video from the 2017 OWAA conference features experts Keith Crowley and Mark Neuzil. Here on OWAA’s 90th anniversary, this session looks back at outdoor writing’s deep roots in the conservation movement through the likes of Aldo Leopold, Sigurd Olson, Gordon MacQuarrie and many others, and how environmental journalism and outdoor writing share a common heritage.
In this video from the 2012 OWAA conference, learn tips and techniques for low-light photography from longtime Alaskan photographer Leroy Zimmerman, who has made a career out shooting the aurora borealis.
Making Initial Contact with Editors
This video from the 2017 OWAA conference features editors and freelancers Amy Bulger with Wyoming Wildlife and Sam Lungren with Backcountry Journal. The first outreach to a new editor can be a critical moment whether you are new to outdoor writing or just new to that publication. There tips from editors and freelancers alike will help you create the best first impression and improve your chances to build new relationships and sell your stories.
Meet the Publishers and Printers
This video from the 2017 OWAA conference features a book publisher and a printer to help advance your book project, whether it’s still in the idea stages or a polished work. After our panel explains their work and role in the book industry, get your questions answered.
Mining the Headwaters of the Boundary Waters: Tracking the Controversy
This video from the 2017 OWAA conference features Kathy Benedetto from the Bureau of Land Management, St. Louis county commissioner Keith Nelson, mayor of Ely Chuck Novak and Becky Rom from the Campaign to Save the Boundary Waters. With changing regulations and priorities for mining on some federal lands, to what extent should outdoor recreation meccas be protected? This session profiles two large copper mines being proposed in Northern Minnesota, including one within the watershed of the Boundary Waters. Hear the economic, recreation and environmental considerations from a diverse group of panelists and land managers.
Mobile-friendly Websites and Apps for Magazines
This video from the 2016 OWAA conference includes panelists Ric Burnley of Kayak Angler and Russell Roe of Texas Parks & Wildlife magazine. People are on their smartphones and tablets practically 24/7 these days, so if you cannot reach them there, it can be heard to reach them at all. But creating a mobile-friendly website or an app for your publication is more than just flipping a switch. Between evaluating vendors, evaluating return on investment and reformatting content, the task can seem daunting. Hear from other editors who have braved this transition or embraced this philosophy from the start.
Money Talks and Talk Walks
This video from the 2012 OWAA conference features a discussion led by Peter St. James. Remember the movie “City Slickers” when Billy Crystal explains his job at the radio station, by saying, “I sell air”? That’s basically what they do … and most stations aren’t overly particular about what they fill that air time with. Depending on the size of the market that the station is in and the number of clients the salesperson has, their salary can range from a draw applied against sales to a straight commission of 20%. Bottom line is … they want sales. If there’s money on the table, trust me, you have their attention. No money … no attention. It doesn’t matter if you’re the state record holder of a B&C non-typical or the world record holder for brown trout. No money, no air time. Show the station some money and a formula for continued revenue and you will be their newest star and best friend!
Multimedia Maestros: Why It Pays to be Able to Do It All
This video from the 2011 OWAA conference features presentations from Kirk Deeter and Kris Millgate. Today’s most successful outdoor communicators need to be able to do it all, from writing for print and the Web, to shooting photos and videos. Successful pros such as Kirk Deeter, who is the editor of Angling Trade Magazine and also a blogger with Field and Stream’s Fly Talk, and Kris Millgate, full-time freelancer for television, newspapers, magazines and the internet, will discuss the techniques for taking your communication to the next level.
New Ideas for Conservation Funding
This video from the 2016 OWAA conference follows up on the session “Are Traditional Conservation Funding Models Broken?” which posed the question. If the answer is “yes,” what happens next? This closing session will bring the topic full circle with an in-depth discussion of various proposals aimed at finding solutions that will sustain conservation into the future.
Outdoor Food Writing
This video from the 2016 OWAA conference features cookbook authors Susan Ebert and Hank Shaw. Locavores, foraging, farm-to-table, slow food. The movements within the food industry continue to increase crossover with the outdoor realm and the audience for game and foraging recipes is rapidly expanding beyond just traditional outdoor readers. Hear from two successful cookbook authors who have made a name for themselves combining their knowledge of cooking, hunting and fishing.
Outdoor Writing and Politics
This panel from the 2017 OWAA conference brings together outdoor journalists Hal Herring, Mike Koshmrl, Rich Landers, Nate Schweber and Scott Willoughby. America has a long, proud history of outdoor writers inspiring the public to defend conservation and our cherished traditions. But in this era of immense partisan division, how do writers sidestep entrenched politics to inform a broader audience, and make a real difference? America’s influential outdoor writers gather for a panel discussion.
Outdoors? There’s an app for that
This video from the 2012 OWAA conference features Kim Grant from Sutro Media and Risa Wyatt. Tap into this new rapidly expanding market with the skills you already have. Hear from an OWAA member who has broken into this field as well as an acquisitions editor to learn how this new technology can work for you.
Parks & Wreck
This video from the 2016 OWAA conference includes representatives from the National Association of State Parks Directors, National Parks Conservation Association, Pew Charitable Trusts and Yellowstone National Park. As the National Park Service celebrates its 100th anniversary in 2016, there’s a behind-the-scenes story that affects not only the park service but all four federal land management agencies – deferred maintenance. A report prepared last year for Congress estimates the combined deferred maintenance for the park service, Bureau of Land Management, U.S. Fish & Wildlife Service and Forest Service at somewhere between $16.3 and $21.4 billion. State park systems, collectively covering 18 million acres at more than 10,200 sites, face their own set of challenges. Roads, bridges, trails, buildings, dam and water systems are in need of repair. What’s being done to fix them?
Partnering for the greater sage grouse
This video from the 2015 conference features Mark Salvo from Defenders of Wildlife, Kathleen Sgamma with Western Energy Alliance, NRCS chief Jason Weller and Jim Lyons of the Department of the Interior. Why is the sage grouse so important and what is being done to protect the iconic landscape it calls home? An unlikely collection of stakeholders have been working together to conserve the bird’s habitat across the West. At the same time he U.S. Fish and Wildlife Service faces a Sept. 30 deadline to decide whether the sage grouse should be added to the endangered species list.
Pebble Mine Panel
This video from the 2012 OWAA conference features Rick Halford and John Shively. To dig or not to dig? Hear comments from key stakeholders on both sides of the issue of excavating the Pebble mineral deposits in the Bristol Bay region of Alaska.
Progress Through Partnerships
This video is from the 2016 OWAA conference. More and more, conservation advocates find it difficult if not impossible to go it alone. Partnerships have become critical to progress. Migratory Bird Joint Ventures, The Wildlife Society and the National Bobwhite Conservation Initiative will discuss how collaborative efforts between governments, nongovernmental organizations and private interests achieve broader success if they acted alone.
Public Lands and the New Administration
In this video from the 2017 OWAA conference hear firsthand from a top advisor to Secretary of the Interior Ryan Zinke about how the new administration plans to manage federal public lands and deal with a host of hot-button topics. Dave Mihalic is a National Park Service veteran and former superintendent of Yosemite, Glacier and Mammoth Cave National Parks. He comes ready to field questions and provide insight into key decisions that will impact outdoor recreation and the environment.
The Pursuit of Podcasting
This discussion from the 2017 OWAA conference features author and TV-show host Steven Rinella, who has expanded his following with his top-rated podcast MeatEater, which speaks to a wide audience about his life as a modern-day hunter-gatherer. In this session, he will sketch out his creative process, take questions from the audience and discuss how he got started, necessary equipment and his strategies and philosophies for keeping a podcast crisp and relevant.
Rebirth of a River
This video from the 2017 OWAA conference features environmental writer Hal Herring, fisheries biologist with Minnesota Department of Natural Resources, John Lindgren and director of restoration programs for Minnesota Land Trust, Daryl Peterson. A success story of the Clean Water Act is on full display next to downtown Duluth. The St. Louis River Corridor, Lake Superior’s largest U.S. tributary, was once highly polluted, but has been rehabbed into a prime fishery and recreation destination. But what does the future hold for the Clean Water Act? And how do we continue to achieve these kinds of conservation victories for our national waterways?
Say Something Funny
Ready to laugh? In this video from the 2012 OWAA conference, join speaker Alan Liere and learn about the difference between telling a funny story and telling a story funny. A lot of folks equate “humorist” with “clown,” but most humor writers are pretty serious people. It is a lot more difficult to write humor than to tell it. It is even harder to sell it. Hear award-winning humorist Liere discuss the reasons for laughter and how to use the knowledge of such to bring a manuscript to life, making it more entertaining and thus more sellable.
Self publish your books via print-on-demand services
This video from the 2012 OWAA conference features speaker Kevin Rhoades. You’re a book author and want to self-publish, but you’re not sure whether to hire print-on-demand services or offset. Print book and e-book specialist Kevin Rhoades will provide comparisons, discuss pros, cons and pricing, and will show authors how to affordably tap into databases that libraries and bookstores order from. This session will also illustrate how authors can build promotional presences on Amazon, Barnes & Noble and the iBookstore. Session will conclude touching on advantages of publishing print books and e-books simultaneously.
Shoot from the Heart 2015
This video from the 2015 OWAA conference is for those looking for photographic inspiration from fellow OWAA photographers. Hear what a selection of OWAA shutterbugs are most passionate about right now as they share their latest projects, new discoveries and exciting stories from their journeys in this fast-paced PechaKucha presentation-style event.
Shoot from the Heart 2016
This video is from the 2016 OWAA conference. Looking for photographic inspiration and to connect with your fellow OWAA photographers? Hear what a selection of OWAA shutterbugs are most passionate about right now as they share latest projects, new discoveries and exciting stories from their journeys in this fast-paced PechaKucha presentation-style event.
Shoot from the Heart 2017
This video is from the 2017 OWAA conference. Looking for photographic inspiration and to connect with your fellow OWAA photographers? Hear what a selection of OWAA shutterbugs are most passionate about right now as they share latest projects, new discoveries and exciting stories from their journeys in this fast-paced PechaKucha presentation-style event.
Smart Technology and Apps for the Working Photojournalist
This video from the 2015 OWAA conference features photographer Earl Nottingham. The convergence of digital technologies has fostered numerous “smart” devices and apps that have become a two-edged sword for the outdoor communicator. While they can be extremely productive tools for the working journalist, their ease of use, quality and availability now open up a competitive era of “citizen” and “backpack” journalism.
Social Media as a Reporting Tool
This video from the 2016 OWAA conference includes staffers from KULR-TV/Billings and the (Medford) Mail Tribune. From finding sources and story material to live-posting breaking events and polling followers, social media can be used for more than just reposting content and generating hits for reporters and news outlets. Find out more about how social media outlets such as Facebook and Twitter can be used a as a tool on the job.
This video from the 2016 OWAA conference features Yellowstone National Park’s Jennifer Jarrett. Start this session with deep listening and learn how to create a sense of place through sound. Perfect for anyone interested in multimedia production or those who want to bring the intimate feel of radio to their writing, this session will help you think like a podcaster by highlighting techniques in field recording, mixing and structuring sound-rich stories that can take people places they’ve never been.
Standing Out: Professionalism Makes a Difference
This video from the 2011 OWAA conference features panelists Glenn Sapir, Ron Bice and Wayne van Zwoll. In today’s competitive world of magazine writing, communicators are competing for limited assignments. Successful industry veterans will discuss how professionalism can help writers separate themselves from the masses and keep the assignments coming.
Status Report: Are Traditional Conservation Funding Models Broken?
This video from the 2016 OWAA conference features representatives from the U.S. Fish and Wildlife Service, Montana Wildlife Federation, Association of Fish and Wildlife Agencies and Outdoor Industry Association. The “user-pays” approach to funding fish, wildlife and public lands conservation is a familiar concept. But those models face increasing challenges – some that were never anticipated when funding programs were established decades ago. Are the traditional funding models broken? Can they be fixed? Should they be replaced? A blue-ribbon panel will explore current conservation funding models and set the stage for other newsmaker sessions that dig deeper into the challenges of protecting wildlife and public lands.
The Bright Side of the “Dark Side”
All kidding aside, public relations remains an important element in the outdoors communication field. Longtime PR pro Jodi Stemler and newcomer to the field Bill Graham, now working in public affairs after a long newspaper career, will discuss how to become established and thrive in the PR world.
The Cartoon: A wry insight into the outdoor world
In this video from the 2012 OWAA conference, follow along with Bruce Cochran to see how cartoons are created, from idea to finished art.
The Outdoor Essay: Writing It. Selling It.
This video from the 2016 OWAA conference addresses questions such as how should a writer develop an opinion so that it attracts readers? And before that, how does he sill it to an editor? Chris Madson, a veteran of many years of essay writing discusses the attraction of the essay as a form and the challenges involved in making essays pay.
Transfer of Public Lands
This video from the 2016 OWAA conference features representatives from the Backcountry Hunters and Anglers, The Wilderness Society, Center for Western Priorities, Citizens for Balanced Use and PERC. Four major federal land management agencies oversee more than 605 million acres of public property that includes parks, forests, wildlife refuges and wilderness areas. The vast majority of these lands are in Western states, where a push is on to permit federal transfer of millions of acres to state governments. Can states do a better job as environmental stewards and managers of natural resources? What would be the potential economic benefits – or losses – if a transfer was to happen?
Treating Outdoors Communication Like a Business
This video from the 2011 OWAA conference features speakers Wayne van Zwoll and John Beath. Professional writers will discuss the importance to treating your outdoors communication like a business, not simply a hobby. OWAA legal counsel Bill Powell will also be on hand to answer questions regarding legal issues and avoiding challenges with taxes and other aspects of the profession.
Trends and Opportunities in Outdoor Journalism
This video from the 2016 OWAA conference includes panelists Matt Copeland, Ed Kemmick, Kris Millgate and Brett Prettyman. With outlets and pay rates shrinking, it can seem impossible to make a living as an outdoor journalist or to get your important outdoor stories told. But join our panelists as they share the creative ways they have been able to monetize their content or get their projects funded. Also hear how journalism students are being prepared to face this new environment.
Under Review: National Monuments
In this video from the 2017 OWAA conference, hear from Katie McKalip, communications director for Backcountry Hunters and Anglers, and Dan Hartinger, national monuments campaign manager, The Wilderness Society. More than two dozen National Monuments are facing an uncertain future following a recent executive order that directed the Department of the Interior to review every monument created since 1996 through the Antiquities Act. Join a panel discussion on the broiling controversy surrounding the future of these massive landscapes for outdoor recreation turned targets of resentment.
Urban Wildlife Conflicts
This video from the 2016 OWAA conference features panelists from USDA-APHIS, Montana Fish, Wildlife & Parks and the City of Helena, Montana. It’s one thing to see a coyote loping across a prairie or a white-tailed deer emerging from the woods. It’s quite different when they show up in your backyard. More and more, the interface between urban and wild settings is not only narrowing, but overlapping. Bears in the backyard, deer in the driveway, geese in the garden and many other wild animals roaming areas humans inhabit create a new dynamic for resource managers, local governments and citizens.
Will Wolves Change the Course of the ESA?
This video from the 2017 OWAA conference features professor Jeremy Bruskotter of Ohio State University, outdoors editor for the Milwaukee Journal Sentinel Paul Smith and Adrian P. Wydeven from the Timber Wolf Alliance. Growing wolf packs across the northern tier of the United States have ignited a tug-of-war over the future of the Endangered Species Act, carrying the issue to Capitol Hill for legislation aimed at circumventing courtroom stalemates. Should the ESA evolve to survive?
Writing for Brands/Content Marketing
This video from the 2016 OWAA conference includes speakers from Contently, Dangerous Cow Publishing and MERCURYcsc. Brands increasingly try to fashion a unique identity to connect not just with customers’ product needs but with their lifestyle. This creates a need for well-written copy and an opportunity for writers. Whether they need long-form essays or short blog posts, many brands are willing to pay higher than most magazines for quality content, but it may also come with unique requirements such as SEO techniques. Writers can work with brands directly or through content-marketing or public relations firms to tap into this growing market.
Writing for NGO and Agency Publications
This video from the 2016 OWAA conference features panelists Amy Bulger with Wyoming Wildlife and Ryck Lydecker representing BoatU.S. Off-newsstand publications can be a great addition to your freelance mix, often paying reasonable rates and reaching wide audiences. However, these publications may also have a very narrow focus or a very specific mission or trade to promote, so not all stories or publications will be a good match. Hear from editors and contributors for these various outlets for tips on breaking into or forming lasting relationships within this market.
This video from the 2017 OWAA conference features guidebook authors Sandra Friend and Ken Keffer. From producing maps and visuals to penning pithy text and cataloging topics and lists, writing a guidebook is more than just capturing your outdoor adventures. Walk through the process from conception to finished product with this panel of guidebook authors, including the surprises and successes they found along the way.
Your Name [Dot] Com
This video from the 2012 OWAA conference features Ashley Schroeder. Having a professional website that reflects your professional identity is your digital calling card. Your online presence should show who you are, your interests and background, and showcase your best professional work. With journalism shifting toward an era of the personal brand, rather than the institutional brand, all outdoors communicators need to consider who they are going to stand out as the expert in a knowledge-based economy.