JOB: Digital marketing/social media manager

Smith & Wesson has an immediate opening for a digital marketing/social media manager. This is an exempt, salaried, grade 11 position with a salary range of $71,500 – $107,300. The digital marketing/Social media manager will be responsible for helping to set and maintain the strategic direction for all Smith & Wesson, M&P, Performance Center, and Thompson/Center social media programs, created as a part of the overall Smith & Wesson marketing, public relations and communications platform. This position will oversee, monitor, administer, curate and post all content on Smith & Wesson’s social forums. This position also has primary responsibility for the design, content and leadership of the Smith & Wesson, Thompson/Center and Waltheramerica websites.
Essential duties and responsibilities:

  • Leading the Smith & Wesson social media and digital marketing initiatives.
  • Enhancing and maintaining the websites for Smith & Wesson, Thompson/Center and Waltheramerica brands.
  • Establishing and coordinating the strategy to be best in class in digital marketing as part of their overall marketing strategy.
  • Daily monitoring, management and engagement presence in social networking sites, engaging with customers on Smith & Wesson and T/C brand social sites, posting on relevant blogs and seeding content into social applications as needed.
  • Promotion of all marketing, PR, and communications projects and activations through social media.
  • Creation of seasonal and monthly editorial calendars, monthly campaigns and promotional plans.
  • Collaborate with customer service, product, and business departments to actively manage all social media communications and profile updates.
  • Lead coordination on work planning schedule and roll-out of key PR tactics, brand, and team activities by month specifically for social media.
  • Leveraging any and all education opportunities to learn best practices and developments in the social sphere from any and all partners and sharing this info with internal teams.
  • Seeking out new online opportunities for Smith & Wesson brands, presenting breakthrough ideas and working with individuals at all levels of the organization.
  • Working closely with the Web creative team and brand marketing team to improve social integration.
  • Establish measurements and use the right tools to track share of voice, reputation and sentiment, analyze and deliver key insights than can be used for strategic planning.


  • Bachelor’s degree in business, marketing, journalism or communications.
  • Candidate must have 6+ years of digital and social media/marketing experience. Prefer social experience to be primary focus of current scope of responsibilities with skew toward consumer brands.
  • Proven and substantive track record in formulating and driving marketing communications through digital engines targeting multiple audiences, as well as successful social media campaigns that resulted in tangible business results.
  • Deep understanding of digital marketing and digital production. Proven experience delivering effective and innovative digital campaigns.
  • Superior knowledge of social media, blogging, photo sharing, video sharing tools, platforms and applications.
  • Familiarity with one or more enterprise listening and engagement platforms (Radian6, Sysomos, CoTweet, Spredfast, Involver/Webtrends).
  • Strong understanding of SEO and how it is affected by social; familiarity with the latest Web development technologies and best practices is a bonus.
  • Must have excellent interpersonal and writing skills, with the ability to communicate and engage with users online.
  • Outstanding results as leader in a high-performing consumer goods business is a prerequisite; prior experience in outdoor goods industry preferred; intimate awareness of the firearms market strongly desired.
  • Strong analytical and critical thinking skills; ability to travel.

If you are interested, and meet the requirements of this position, please log onto the Smith & Wesson website (, click on the Careers link at the bottom of the page and apply for the position.

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