OWAA provides members (and sometimes non-members) access to professional development content to help improve your craft, stay up to date on the latest and greatest achievements in the outdoors and outdoors industries and attain new story ideas. OWAA events include:

  • An annual, in-person conference (generally in the June/July time frame)
  • An annual virtual event in February
  • A series of webinars throughout the year on the second Wednesday of the month at 7 P.M. Eastern (followed by a casual social hour for those that would like to stay on to chat and network)

Non-members that attend our events and then decide to join later can have the registration fee for the event attended subtracted from the price of their annual dues.

OWAA Webinar - Solutions Journalism

5/12/2021 from 7:00 PM to 9:00 PM ET

Journalism’s excessive focus on dysfunction, conflict and corruption has created a distorted view of reality that audiences increasingly seek to avoid. It has fostered fear, mistrust and polarization, stigmatized historically excluded communities, and left large segments of the public feeling helpless — and hopeless.

Journalism must change if society is going to meet today’s urgent social and environmental crises. The news can build agency and credible hope by telling the whole story, systematically integrating traditional coverage about problems with solutions journalism: rigorous reporting on responses.

In this session, we’ll explain:

  • What solutions journalism is and why it’s important now
  • The basics of solutions reporting
  • How to bring the solutions lens into your coverage of outdoor issues
Presenter Keith Hammonds is president of the Solutions Journalism Network (, a non-profit organization founded in 2013 that builds the capacity for rigorous and compelling reporting on the responses to social issues.  
Hammonds arrived at SJN from Ashoka, where he founded and ran the News & Knowledge initiative, a program funded by the Knight Foundation and Google to identify and support social entrepreneurs whose innovations better inform, connect, and engage people around the world.
He previously was executive editor at Fast Company magazine, where he helped shape editorial strategy across the magazine—and where he co-founded the Fast Company/Monitor Group Social Capitalist Awards. Over eight years, he wrote many of Fast Company’s defining articles, including: “Why We Hate HR,” “Balance is Bunk,” “Size is not a Strategy,” and “The New Face of Global Competition.”
Hammonds also has been a bureau chief and editor for BusinessWeek in Boston and New York; a writer for The New York Times in London and Johannesburg; a consultant to New Nation in Johannesburg; director of an emergency food distribution program in Namibia; and coach of the Firebolts, a fearsome girls soccer team.

As with all of OWAA's monthly webinars, a casual networking session will be held after the presentation and Q&A, starting about 8:00 p.m. ET. 

Zoom log in information will be automatically emailed to all registrants 90 minutes before the webinar begins. 
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