Title: Eastern Communications Director
Reports To: National Communications Director
Dept: Public Relations/Communications
About Trout Unlimited
Today, Trout Unlimited is a national organization with more than 150,000 volunteers organized into about 400 chapters nationwide. This dedicated grassroots army is matched by a respected staff of organizers, lawyers, policy experts and scientists, who work out of more than 30 offices from coast to coast. Our mission is to conserve, protect and restore North America’s coldwater fisheries and their watersheds.
This position offers an opportunity to direct TU’s digital and traditional earned media, as well as produce in-house content for TU’s new and evolving website, for the Eastern region of the United States, including the Great Lakes. This person will report directly to TU’s national director of communications, and, in coordination with the national director of communications, will also take direction from senior staff and program directors in TU’s Eastern conservation, volunteer operations and science programs to meet their regional communication needs. Communications subject matter is varied, ranging from federal and state policy advocacy, to local conservation projects, to veterans’ service and youth education programs, to coldwater fisheries-related science.
Duties and Responsibilities
- Work daily to craft quality content for TU.org.
- Identify and prioritize TU’s regional communication needs in the East and Great Lakes by communicating frequently with senior-level staff responsible for TU’s in-region conservation, science and volunteer operations work.
- Develop and implement communications strategies, including creating content, for both traditional and on-line media in consultation with TU staff and volunteers.
- Work with TU in-region staff on message development, press releases, press conferences, action alerts, editorial board visits, blogs, video productions, and other activities requiring communications expertise.
- Work regularly with the national director of communications to ensure messaging and branding are front-and-center in all of TU’s communication materials.
- Participate in Communication Team conference calls and meetings to coordinate TU’s communications efforts.
- Understand and be well versed in all of TU’s major regional activities and national priorities.
- Develop and maintain in-region relationships with traditional and on-line regional media contacts, including editorial boards, reporters, fly-fishing website hosts, bloggers, etc.
- Develop content that links the related work of different TU programs/departments to clearly and powerfully convey to target audiences TU’s breadth, depth and conservation value
- Ensure that in-region communications strategies and messages are consistent and complementary to avoid inter-program conflict and take advantage of synergies.
- Bachelor’s degree in journalism/communications or related field required, and at least three years of experience in public relations or the traditional/digital media. Previous non-profit experience is helpful, but not required.
- Excellent writing skills, including ability to reach readers through a conversational and engaging writing style.
- Online engagement skills, including a thorough understanding of social media outreach, blogging, WYSIWYG editing ability and web-writing ability.
- An understanding of water, trout/salmon conservation issues and science a plus; willingness to learn about these subjects a must.
- A passion for TU’s mission to conserve, protect and restore trout and salmon habitat a must; fishing experience a big plus.
- A solid network of reporters/bloggers/producers in the region a plus.
- Proficiency using Associated Press writing style.
- Ability to multi-task.
- Positive attitude with energy and willingness to do what it takes to get the job done.
- Flexibility, adaptability.
- Proficient in Word, Excel, PowerPoint and Outlook.
- Photography and videography experience is helpful; ability to edit photos and video a plus as well.
- Ability and discipline to work with remote supervision.
- Ability to travel several times a month within region and elsewhere for meetings and conferences as required.
How to Apply
Please send a letter of interest, resume, salary requirement and three professional references to Chris Hunt, national director of communications, at email@example.com.
TU is an Equal Employment Opportunity & Affirmative Action Employer pursuant to Section 503 of the Rehabilitation Act & Vietnam Era Veterans Readjustment Assistant Act.
TU hires staff without regard to race, color, religion, national origin, age, gender, sexual orientation, marital status or disability.