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	<title>December 2012/January 2013 Archives - Outdoor Writers Association of America</title>
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	<description>The Voice of the Outdoors</description>
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	<title>December 2012/January 2013 Archives - Outdoor Writers Association of America</title>
	<link>https://owaa.org/category/outdoors-unlimited/december-2012january-2013/</link>
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		<title>The Art of Conservation</title>
		<link>https://owaa.org/the-art-of-conservation/</link>
		
		<dc:creator><![CDATA[OWAA staff]]></dc:creator>
		<pubDate>Thu, 06 Dec 2012 21:13:56 +0000</pubDate>
				<category><![CDATA[December 2012/January 2013]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[OWAA Legends]]></category>
		<guid isPermaLink="false">https://owaa.org/ou/?p=11333</guid>

					<description><![CDATA[<p>By John D. Juriga --  Bob Hines holds a unique niche on the roster of past OWAA members...</p>
<p>The post <a href="https://owaa.org/the-art-of-conservation/">The Art of Conservation</a> appeared first on <a href="https://owaa.org">Outdoor Writers Association of America</a>.</p>
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										<content:encoded><![CDATA[<h2>Robert W. Hines: 1912 &#8211; 1994</h2>
<p><strong>BY JOHN D. JURIGA</strong><br />
Bob Hines holds a unique niche on the roster of past OWAA members. Rather than applying his skill with a pen or typewriter as most writers did, he deftly expressed his artistic talents with pencil or paintbrush.<br />
Born and reared in Ohio, young Hines began drawing around four years of age to comfort his mother, who was bereft after the death of her newborn daughter. As Hines crossed the threshold of adolescence, his beloved mother died. Hines channeled his grief by tending to a backyard menagerie of animals. He also joined the Boy Scouts, acquainting him with the richness of Ohio’s natural beauty. After he graduated from high school at sixteen years of age, Hines taught himself taxidermy, which reinforced his knowledge of animal anatomy and movement. A health crisis the following decade forced Hines to reevaluate his career goals. He returned to drawing as a means of educating the public about Ohio’s wildlife.<br />
Hines had no formal art training. In 1939, when he received a job offer to become staff artist for the Ohio Division of Conservation and Natural Resources, Hines turned to his former high school art teacher. In just four days, he learned enough about oil painting to serve him the remainder of his career. One of Hines’ first assignments was to compose “Under Ohio Skies,” a weekly feature that appeared in some 300 Ohio newspapers. He also illustrated and occasionally wrote an article for the Ohio Conservation bulletin, which in the 1940s had some 50,000 subscribers. Hines joined OWAA in 1942.<br />
A chance meeting with Frank Dufresne lead to Hines’ debut as an illustrator of books with Dufresne’s “Alaska’s Animals and Fishes,” a 1946 release. Hines used his proceeds from the book to join an OWAA sponsored Alaskan trek in which Dufresne was one of the leaders. The grandeur of Alaska’s landscape and its wildlife made an indelible impression on Hines, appealing both to the artist and outdoorsman in him.<br />
Encouraged by then OWAA President J. Hammond Brown, Hines submitted a drawing of redhead ducks, which became the design for the 1946 Federal Duck Stamp.<br />
Hines humbly recalled, “In the 1930s and ‘40s there were no great rewards for designing the Federal Duck Stamp — no big publicity and certainly no huge financial rewards. It was just the honor of doing it.” He had to pay a dollar to purchase one of the Duck Stamps bearing his design for himself.<br />
When Dufresne became the chief of information for the Fish and Wildlife Service, he encouraged Hines to leave Ohio, move to the Washington, D.C. area, and join the Service. A product of his generation, Hines was less than enthusiastic to learn that his immediate supervisor would be a woman, biologist Rachel Carson. Following the success of her 1951 “The Sea Around Us,” Carson asked Hines to illustrate her next book.<br />
After he joined the Service, Hines was eager to observe the selection of the annual Duck Stamp design. He was appalled at the casual, subjective nature of the process. Hines suggested a more formal contest with impartial judging. He went on to coordinate the annual competition for more than 30 years, earning him the moniker “Mr. Duck Stamp Contest.” Hines’s brainchild continues to promote the genre of wildlife art while advancing the aims of conservation throughout the Americas.<br />
In the mid-1950s, Hines facilitated and then designed the first four U.S. postage stamps featuring American wildlife. A British philatelic poll named his 1957 tricolored whooping crane stamp one of the 10 best stamps in the world for that year. The press run of 500 million stamps in the series introduced the term “conservation” a decade before it entered the national lexicon.<br />
Hines illustrated several high profile publications for the Service that advanced the tenets of the organization. “Ducks at a Distance,” a 1963 primer of waterfowl identification, became a best-seller for the Government Printing Office, which sold more than 2 million copies. The frontispiece of “Birds in Our Lives,” a 1966 release, features a color Hines painting of a bald eagle. The image gained popularity as a collector’s print entitled “The Symbol of Our Nation” during the nation’s bicentennial year, selling more than 100,000 copies. To celebrate the centennial of U.S. fisheries conservation in 1971, the Service released “Sport Fishing USA.” Hines’s 22 color plates portray the habits as well as the habitats of their respective fish species. He along with Pete Anastasi wrote and illustrated “Fifty Birds of Town and City,” a 1975 release. Hines’s fish and bird images gained wider circulation as collector’s prints. His color illustrations enliven a 1979 edition of “Migration of Birds.”<br />
In 1972, Ohio Rep. Delbert L. Latta read into the Congressional Record, “The Department of the Interior can be proud to have Mr. Hines on its staff, for his service to his fellow Americans is priceless.”<br />
As Hines advanced through the Service, he attained the title of “National Wildlife Artist,” the only person to hold that distinction. He retired in 1981 after 32 years. Throughout his career, Hines illustrated more than fifty books. Upon his retirement, Hines was free to enter the Federal Duck Stamp contest as a private citizen. Hines submitted several entries, hoping to design a second stamp, but he never placed. His traditional style along with a faltering dexterity conspired against him.<br />
Hines was unable to enjoy a fruitful retirement. His last major commission was to illustrate a 50th anniversary edition of Rachel Carson’s first book, “Under the Sea-wind,” released in 1991. Confined to a nursing home, Hines died in 1994 at 82. The centennial of his birth marks an opportune time to acknowledge a pioneer in the art of conservation, self-taught, versatile, and prolific. ◊<br />
<em>Written by John D. Juriga, author of “Bob Hines: National Wildlife Artist” (Beaver’s Pond Press, 2012).</em></p>
<p>The post <a href="https://owaa.org/the-art-of-conservation/">The Art of Conservation</a> appeared first on <a href="https://owaa.org">Outdoor Writers Association of America</a>.</p>
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		<title>Making plans for Lake Placid</title>
		<link>https://owaa.org/making-plans-for-lake-placid/</link>
		
		<dc:creator><![CDATA[OWAA staff]]></dc:creator>
		<pubDate>Thu, 06 Dec 2012 20:51:06 +0000</pubDate>
				<category><![CDATA[Conference '13: Lake Placid]]></category>
		<category><![CDATA[December 2012/January 2013]]></category>
		<guid isPermaLink="false">https://owaa.org/ou/?p=11329</guid>

					<description><![CDATA[<p>By Lisa Densmore -- You’re coming to Lake Placid, right? Glad you can make it! Here are few tidbits to help you plan your trip, starting with Lake Placid’s location and how to get there...</p>
<p>The post <a href="https://owaa.org/making-plans-for-lake-placid/">Making plans for Lake Placid</a> appeared first on <a href="https://owaa.org">Outdoor Writers Association of America</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong>BY LISA DENSMORE</strong><br />
You’re coming to Lake Placid, right? Glad you can make it! Here are few tidbits to help you plan your trip, starting with Lake Placid’s location and how to get there.<br />
<strong>ABOUT LAKE PLACID</strong><br />
Lake Placid is in the north-central part of the Adirondack Park. This 6.1 million acre state park is half public land, including 1 million acres of designated wilderness. There are about 100,000 full-time residents in the Park, of which 2,700 live in Lake Placid. It’s a friendly crowd, though “crowd” is an overstatement. Whatever your backcountry activity, whether fishing, hunting, hiking, paddling or bird-watching, it’s likely you’ll have the woods to yourself. And I mean woods. Though many of the higher peaks have open rock summits, the region is better characterized by dense Northern forest (hardwoods and softwoods) at elevations below 2,500 feet, boreal forest (paper birch and conifers) up to 4,000 feet, or sub-alpine or alpine above 4,000 feet.<br />
Geologically, the Adirondacks are a dome that’s 160 miles wide and a mile high. The tallest peaks are concentrated near Lake Placid, including the highest, Mount Marcy at 5,344 feet, which is also the highest mountain in New York state. Lake Champlain on the eastern boundary of the park is the lowest point at 98 feet. In between, you’ll find more than 2,000 miles of hiking trails; not only up mountains but also to many of the park’s 3,000 lakes and ponds. There’s also 30,000 miles of rivers and streams. (More on that in a future issue of Outdoors Unlimited.<br />
<strong>GETTING THERE</strong><br />
The nearest commercial airport to Lake Placid is in Saranac Lake. Cape Air, the only carrier into Saranac Lake, flies eightseaters from Boston several times per day. If you like small aircraft, on a clear day you’ll get a bird’s eye view of the region. If you’re first on the plane, you can sit in the co-pilot’s seat. (There are no assigned seats and only one pilot.)<br />
Locals generally fly in and out of Albany, N.Y., a destination for major domestic airlines such as United, Delta and US Airways. Plattsburgh is a closer, cheaper option if you have access to PenAir, Allegiant or Spirit Airlines. Here are the distances to Lake Placid from airports in the Northeast which might be good options depending on your preand post-conference plans:</p>
<ul>
<li>Montreal, Quebec: 110 miles, (2 hours)</li>
<li>Albany, N.Y.: 140 miles, (2.5 hours)</li>
<li>Burlington, Vt.: 61 miles, (2 hours, including ferry across Lake Champlain)</li>
<li>Plattsburgh, N.Y.: 50 miles (1.25 hours)</li>
<li>Syracuse, N.Y.: 200 miles (4 hours)</li>
<li>New York, N.Y.: 290 miles (5.5 hours)</li>
</ul>
<p>Ground transportation options include a rental car (highly recommended if you want to see more than Main Street Lake Placid); the Adirondack Trailways bus; or the Amtrak train. If you book an Amtrak ticket, choose Lake Placid as your destination even though the train itself doesn’t go to Lake Placid. That ticket will include a train ride to Westport, 45 minutes east of Lake Placid, as well as a pre-arranged bus ride from Westport to Lake Placid.<br />
In case you’re wondering what to pack, my advice is to expect daytime highs between 50 degrees and 70 degrees. Bring a warm jacket, too. There will likely be frost overnight, and snow is certainly possible in the mountains. Though you should also pack rain gear: mid-September often brings a beautiful Indian summer to the Adirondacks.<br />
The conference is early for peak fall foliage, which is usually the last week of September in the High Peaks region, through mid- October at lower elevations. However, a number of trees and shrubs will already display flaming reds, brilliant oranges and glowing yellows. Expect both Mother Nature and the Lake Placid CVB to put on a good show for us.<br />
And don’t forget: If you donate $850 or more to OWAA’s 85th Anniversary campaign by Dec. 31, 2012, Jack Ballard and I will give you a private tour. See you there! ◊<br />
<em>A former OWAA board member and an award-winning television producer, writer and photographer, Lisa Densmore is local chair of the 2013 OWAA conference in Lake Placid, N.Y. <a href="http://www.DensmoreDesigns.com">www.DensmoreDesigns.com</a>.</em></p>
<p>The post <a href="https://owaa.org/making-plans-for-lake-placid/">Making plans for Lake Placid</a> appeared first on <a href="https://owaa.org">Outdoor Writers Association of America</a>.</p>
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		<title>I&#039;m no expert</title>
		<link>https://owaa.org/im-no-expert/</link>
		
		<dc:creator><![CDATA[OWAA staff]]></dc:creator>
		<pubDate>Thu, 06 Dec 2012 20:28:31 +0000</pubDate>
				<category><![CDATA[Craft Improvement]]></category>
		<category><![CDATA[December 2012/January 2013]]></category>
		<category><![CDATA[General Craft Improvement]]></category>
		<guid isPermaLink="false">https://owaa.org/ou/?p=11326</guid>

					<description><![CDATA[<p>By Randy Zellers -- Color me skeptic, but as an editor I just can’t take things at face value...</p>
<p>The post <a href="https://owaa.org/im-no-expert/">I&#039;m no expert</a> appeared first on <a href="https://owaa.org">Outdoor Writers Association of America</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>BY RANDY ZELLERS<br />
Color me skeptic, but as an editor I just can’t take things at face value. With outdoors enthusiasts’ propensity to exaggerate, believability should be a major concern for every writer. But I’m regularly approached by writers with rough drafts void of a single quote or attribution.<br />
Small columns, such as this, or anecdotal writings are meant to entertain or engage the reader. They stand on their own without much help. But informative articles, the kind editors are willing to pay good money for, require research. More importantly, they require the writer to state the source of their knowledge.<br />
Many members of OWAA (myself included) began their writing careers because they loved the outdoors and felt comfortable being a source of knowledge. Everyone has a subject or two they could write about from the cuff. But if editors only wanted outdoors experts, getting our next story would be as simple as driving to the waffle stop on the way to a popular hunting destination. Rather, we editors want journalists.<br />
As a writer, you’ve chosen to be an expert in journalism, not animal behavior, metallurgy, statistics or the host of disciplines found in good outdoors prose. Find the experts in those fields and let them tell the story. When you write, be sure to include the source, and explain why that person or source is relevant to the writing. If you only give your readers the name of the interviewee, they still don’t have much to go on. Stating that Richard Kaminski said something doesn’t mean much to readers. Stating Richard Kaminski, wildlife biologist, doesn’t help much either. But Richard Kaminski, professor of wildlife ecology and management at Mississippi State University, lends much more weight to his words.<br />
One exception to the rule of expert opinion is niche writing. A person who has established him or herself as an expert through a career of books, articles and speaking engagements on a single subject (using sources) gets a little leeway when it comes to quoting others. But if that author isn’t the first thing that comes to mind when a reader looks at the subject, they’re still taking a chance if they don’t at least reference some of their previous works.<br />
Of course, without a source to back me up, all you’ve read is one editor’s opinion. ◊<br />
<em>Randy Zellers is from Little Rock, Ark. A member since 2005, he also serves on the OWAA board of directors. Zellers is editor of Arkansas Wildlife, the magazine for the Arkansas Game &amp; Fish Commission. Contact him at randy. <a href="zellers@att.net">zellers@att.net</a>.</em></p>
<p>The post <a href="https://owaa.org/im-no-expert/">I&#039;m no expert</a> appeared first on <a href="https://owaa.org">Outdoor Writers Association of America</a>.</p>
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		<title>Photos on the Radio?</title>
		<link>https://owaa.org/photos-on-the-radio/</link>
		
		<dc:creator><![CDATA[OWAA staff]]></dc:creator>
		<pubDate>Thu, 06 Dec 2012 17:58:17 +0000</pubDate>
				<category><![CDATA[Craft Improvement]]></category>
		<category><![CDATA[December 2012/January 2013]]></category>
		<category><![CDATA[Radio/Podcast]]></category>
		<guid isPermaLink="false">https://owaa.org/ou/?p=11322</guid>

					<description><![CDATA[<p>By Ty Stockton -- I got my start in writing by way of the newspaper business because I was told more than once that I had a face for radio but a voice for newspaper...</p>
<p>The post <a href="https://owaa.org/photos-on-the-radio/">Photos on the Radio?</a> appeared first on <a href="https://owaa.org">Outdoor Writers Association of America</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong>BY TY STOCKTON</strong><br />
I got my start in writing by way of the newspaper business because I was told more than once that I had a face for radio but a voice for newspaper.<br />
But these days, radio isn’t simply an aural medium. Most radio stations now have an Internet-based component, and the more you can provide for that side of the business, the more valuable you’ll be to the people who pay the bills.<br />
Even if you’re not working for a station with a website, you can jazz up your offerings simply by posting your shows on your own website, along with adding photos to give your visitors more reasons to come back and see you again.<br />
If you use a blog editor like WordPress, it’s easy to include both sound files and photos in your posts. I write a short teaser on my blog post to get the readers interested in hearing the radio program each day. I then hyperlink the audio file to the words “today’s show” in the teaser, so a reader can easily click and listen to the show. My show’s only two minutes long, so it doesn’t keep visitors chained to their computers for a long time. If you have a longer show, consider several teasers that draw readers in to short segments from your show.<br />
Once in a while, I add a photo to spice things up. I really should add a photo for every post, but I don’t have enough good photos to do that without putting up substandard images. I think it’s important to use high-quality pictures that illustrate, rather than decorate. If you don’t have a good picture that truly fits the subject of your post, don’t use one at all.<br />
Other radio bloggers use videos in their posts, and that can be even more compelling. If you have a good webcam and record in a clean, orderly room or studio, you might even consider videoing yourself recording your show and using pieces of that video in your webcast. You can mix video of yourself (and your guests) talking into the microphones with B-roll of whatever you’re talking about.<br />
For instance, I do auto reviews a couple times a month. I started recording footage from the front seat of the four-wheel-drives I test, as I take them over the forest road I use as a test track. I also have a coworker record from the outside of the vehicle as I take it over particularly nasty patches of that forest road. I haven’t perfected the format yet, but I plan to mix this footage with a few still shots of the vehicle in front of scenic backdrops. This will give website visitors a virtual tour of the vehicle while I’m telling them about the strengths and weaknesses of the vehicles I test.<br />
Again, adding video to Web posts is easy if you’re using WordPress or a similar content management system. All you need to do is click the “Add Media” button and then drag and drop the file into the post.<br />
It takes far longer to tech the photos or edit the video than it does to add the media, once it’s been edited, to the site. I use Adobe Photoshop Lightroom and Adobe Photoshop to process my photos, and I’m learning how to use Adobe Premier Pro to edit the video.<br />
If you, like me, are somewhat lacking in photo editing skills, pick up “The Adobe Photoshop Lightroom 4 Book for Digital Photographers” by Scott Kelby, available at KelbyTraining.com. For Photoshop and Premier, the books in the Adobe Revealed series — “Adobe Photoshop CS5 Revealed” by Elizabeth Eisner Reding and “The Video Collection Revealed: Adobe Premiere Pro, After Effects, Soundbooth and Encore CS5” by Debra Keller — are excellent tutorials and references.<br />
There’s a bit of a learning curve with any photo or video editing, but the added content you’ll give website visitors will make the effort well worth your while. Besides, you’ll eventually give yourself another marketable skill. I’ve finally gotten to the point where I think my photos are worthy of posting, and someday I might feel as confident with my videos.<br />
Good luck, and if you get stuck, don’t be afraid to reach out to other OWAA members who already have the skills you’re trying to master. ◊</p>
<p>The post <a href="https://owaa.org/photos-on-the-radio/">Photos on the Radio?</a> appeared first on <a href="https://owaa.org">Outdoor Writers Association of America</a>.</p>
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		<title>Writing for 1A: For staffers</title>
		<link>https://owaa.org/writing-for-1a-for-staffers/</link>
		
		<dc:creator><![CDATA[OWAA staff]]></dc:creator>
		<pubDate>Thu, 06 Dec 2012 17:48:19 +0000</pubDate>
				<category><![CDATA[Craft Improvement]]></category>
		<category><![CDATA[December 2012/January 2013]]></category>
		<category><![CDATA[Featured Craft Improvement]]></category>
		<guid isPermaLink="false">https://owaa.org/ou/?p=11318</guid>

					<description><![CDATA[<p>By Mark Freeman -- One of the truisms of the newspaper world is that there’s no such thing as a city editor who is not desperate...</p>
<p>The post <a href="https://owaa.org/writing-for-1a-for-staffers/">Writing for 1A: For staffers</a> appeared first on <a href="https://owaa.org">Outdoor Writers Association of America</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong>BY MARK FREEMAN</strong><br />
One of the truisms of the newspaper world is that there’s no such thing as a city editor who is not desperate. He or she would trade one of their kids’ kidneys for a decent story package during a slow news cycle, and this is something that can as easily be dreaded by staffers as exploited.<br />
Outdoor writers can find desperate city editors as easy pickings to help get them occasionally out of the sports pages and onto the front page. Sure, it might mean working out of your comfort zone, but it puts you in front of a wider audience while perhaps even helping save your job.<br />
Outdoor writers’ futures in newspapers likely will come down to how prolific, how well read and how effectively your pieces are sprinkled throughout the entire newspaper, including Page 1A.<br />
Staffers relegated to the sports desk can parachute onto the front pages on occasions, and here’s a blueprint for doing so.<br />
First, timing is everything. We know that what ends up on 1A aren’t always the best stories of the year — just the best stories of that day. So focus on those news dead zones like the week between Christmas and New Year’s Day and the last two weeks of August to pitch your packages to editors during their most desperate times. Weekend and Monday packages are also well received. Even editors who scoff at outdoor stuff most of the year will be far more prone to give you that 1A splash than ever during those desperate times.<br />
Now, think format. For weekend packages, a story and a photo are a must. But be ready to add sidebars, fact boxes and locator maps to fill it out. Chances are slim that your photos will pass 1A muster, so plan on working with a staff photographer. Also, figure on working out a week ahead so paginators can really wallow in your package to make it look best.<br />
And blood shots won’t work.<br />
But none of that matters if you don’t have good material.<br />
Stories about invasive species verses native species, trend stories, or unusual animal and plant stories are all topics that will get a city editor’s interest.<br />
<strong>Brett Prettyman</strong> hit 1A of the Salt Lake Tribune with a mule deer population-trend and predation story built around a day capturing and collaring deer. My stories about a wandering wolf looking for love in all the wrong places netted me 1A in my paper three times in three weeks.<br />
These aren’t Me-and-Joe pieces. They’re not hook and bullet, but rather focus on flora, fauna and human interaction with them. That is what expands your readership because your regular readers will find the story and all those who don’t thumb through the Sports section will give you a shot you never got from them before.<br />
But you don’t have to think big to crack 1A.<br />
Smaller stories that can be packaged with breaking news are dynamite ways to prove your worth in your newsroom.<br />
<strong>Rich Landers</strong> of The (Spokane) Spokesman-Review has taken this to an art form. Kids die in a kayaking accident and he writes a sidebar talking to experts about how to avoid these tragedies. He’s even landed on 1A with a picture and short story about a goofy-looking kid catching a big fish in town.<br />
Last June my city editor told me a staff photographer got a picture of a black-tailed deer that gave birth to three fawns in front of the window to a hospital birthing center’s lobby. She asked if three fawns at once is rare? No. Is it unique? No. Is it news, somehow? Not really.<br />
But I know a sappy story and photo of three fawns getting “oohed” and “aahed” by doctors and nurses is a slam-dunk 1A-er. A true “Hey, Martha” story that gets people reading and talking.<br />
It not only led my paper that next day, it ran across the country and cracked some papers in Europe as well. EIC-worthy? Of course not. Happy editors? Definitely.<br />
The bottom line is that 1A is fertile ground to expand your readership within your newspaper, get your stuff in front of more noses and show your editors that you know how to maximize your worth to readers.<br />
And the next time the bean-counters come reckoning in the newsroom, all that makes it harder to cut outdoors coverage or the outdoors guy. ◊<br />
<em>A member since 1993, Mark Freeman was recently elected as OWAA’s second vice president. Freeman is a staff writer and columnist for the (Medford) Mail Tribune. He is also an adjunct profession of journalism at Southern Oregon University. Contact him at <a href="mfreeman@mailtribune.com">mfreeman@mailtribune.com</a></em></p>
<p>The post <a href="https://owaa.org/writing-for-1a-for-staffers/">Writing for 1A: For staffers</a> appeared first on <a href="https://owaa.org">Outdoor Writers Association of America</a>.</p>
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		<title>Ensuring Face-time on Facebook</title>
		<link>https://owaa.org/ensuring-face-time-on-facebook/</link>
		
		<dc:creator><![CDATA[OWAA staff]]></dc:creator>
		<pubDate>Thu, 06 Dec 2012 17:01:32 +0000</pubDate>
				<category><![CDATA[December 2012/January 2013]]></category>
		<category><![CDATA[Departments]]></category>
		<category><![CDATA[Technology]]></category>
		<guid isPermaLink="false">https://owaa.org/ou/?p=11314</guid>

					<description><![CDATA[<p>By Paul Queneau -- Time was, if you had a business Facebook page, posting on Facebook meant all of your followers had a chance to actually see your posts appear on their feed, assuming followers checked into the site in a timely manner...</p>
<p>The post <a href="https://owaa.org/ensuring-face-time-on-facebook/">Ensuring Face-time on Facebook</a> appeared first on <a href="https://owaa.org">Outdoor Writers Association of America</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong>BY PAUL QUENEAU</strong><br />
<em>Building a tribe of Facebook followers doesn’t mean they will all see your posts. Here are some tips from a practiced pro on how to get back in front of your readers.</em><br />
Time was, if you had a business Facebook page, posting on Facebook meant all of your followers had a chance to actually see your posts appear on their feed, assuming followers checked into the site in a timely manner.<br />
Times have changed. Facebook is now charging publications, businesses and even individuals to guarantee every follower can see their posts. That becomes a big deal now that every corner of the outdoor writing profession uses Facebook to connect with audiences and the site has hit one billion users. Assuring a wide-distribution is more important than ever.<br />
This change came as an unpleasant surprise to Carol Sharkey- Blodgett, who had “worked her fanny off,” as she puts it, to build more than 14,000 Facebook followers for her website, Makeitmissoula. com. She gained them by publishing stimulating content from a variety of local Missoula writers and photographers (myself being one of them), and by purchasing ads on Facebook to make sure Missoula locals would find out about her site.<br />
Prior to starting her own publishing company, Carol was director of niche publishing for several of Lee Enterprises’ newspapers, so she knew exactly how important it was to maintain a readership. Facebook remains her No. 1 gateway for linking readers to new content, yet she now faces a situation where perhaps only 2,500 of her 14,000 “likes” can see her site’s new Facebook posts in their news feeds.<br />
“We were desperate to find a solution. We simply couldn’t afford to sit on all those ‘likes’ and not do something,” Blodgett said. So she researched all she could find about strategies for maximizing post distribution. She has since dug up some tricks to making her posts “stickier”:<br />
1. Consider doubling up on popular posts. Blodgett says she sometimes posts in different day parts — similar to broadcast media. For example, she may post a story first thing in the morning to catch the Facebook-beforebreakfast crowd. If an update goes viral and is clearly popular, she will sometimes post it again in the afternoon with an altogether different update in the evening.<br />
“We will hide the original post on our wall, then in the afternoon, we’ll post it exactly the way we did originally and people don’t seem to notice the duplication. We’ve never had anyone complain or even comment that we posted something more than once in day. But by doing that, we sometimes can get in front of 50-100 percent of our audience,” she said. “Now keep in mind we don’t do it frequently — only when we have a story we know will resonate.”<br />
2. Aim for two to three updates per day, but no more. “We’ve done a lot of reading about how much is too much — and we’ve watched our Facebook Insights so we know when people are ‘unliking’ us. The worst way to alienate your readership is to ‘robo-post.’ We generally aim for one post in the morning, one in the evening.”<br />
3. Don’t just rely on the feature image that Facebook automatically pulls off your website. Go big. “Pictures speak 1,000 words with Facebook posts. If you want to draw attention, you want to post an eye-catching photo, not just the automatic thumbnail. And if you can do it with a truly spectacular photo, 90 people might just like it just because they like the image.”<br />
4. Cartoons or humorous text-images can be as powerful as photos: Sharkey-Blodgett says even with something as mundane as job postings, she’s been amazed how many likes can be garnered with a bit of wellplaced humor. “We posted a listing for a fitness instructor, and included an image of a funny little saying, something like ’sweat is your fat’s way of crying.’ It was a very dry job service posting, but it got a huge number of people to read it.”<br />
5. Engage your audience by asking questions, but keep the conversation authentic. “We try to mix it up and carry on conversations to engage readers. But you have to keep it authentic and make sure it doesn’t feeling like you’re spamming them.”<br />
Whether Facebook will be the go-to social network to distribute outdoor media five years from now is anyone’s guess. Until then, Sharkey-Blodgett says she will keep experimenting with it while looking forward to a viable alternative where posts aren’t a pay-per-viewer proposition.<br />
“That’s what is so frustrating about what Facebook is doing with business sites like ours,” says Sharkey-Blogett. “And as of Sept. 19 [2012] Facebook further ratcheted down the number of fans that see posts. If I wanted to ‘promote’ the post to our entire fan base, it would cost me $75 for one post. As a small business, I can’t afford that — especially after I’ve paid thousands of dollars over the last two years to do [Facebook] ads to get my fan base to where it is.” ◊<br />
<em>Have you found other tricks to growing your Facebook following? Go to — you guessed it — OWAA’s Facebook page and chime in at <a href="http://www.facebook.com/owaaonline">www.facebook.com/owaaonline</a>.</em><br />
<em>Paul Queneau grew up in Colorado hunting, fishing and backpacking. He started with the Rocky Mountain Elk Foundation’s Bugle magazine as an intern and is currently the conservation editor. Contact him at <a href="pqueneau@RMEF.org">pqueneau@RMEF.org</a>.</em></p>
<p>The post <a href="https://owaa.org/ensuring-face-time-on-facebook/">Ensuring Face-time on Facebook</a> appeared first on <a href="https://owaa.org">Outdoor Writers Association of America</a>.</p>
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		<title>Bill would introduce renewables leasing on public lands</title>
		<link>https://owaa.org/bill-would-introduce-renewables-leasing-on-public-lands/</link>
		
		<dc:creator><![CDATA[OWAA staff]]></dc:creator>
		<pubDate>Thu, 06 Dec 2012 16:44:32 +0000</pubDate>
				<category><![CDATA[December 2012/January 2013]]></category>
		<category><![CDATA[Departments]]></category>
		<category><![CDATA[National Affairs and Environment Committee]]></category>
		<guid isPermaLink="false">https://owaa.org/ou/?p=11311</guid>

					<description><![CDATA[<p>By Shauna Sherard -- Renewable energy development has seen a dramatic growth in recent years. The solar industry has reported a 300 percent increase since 2006...</p>
<p>The post <a href="https://owaa.org/bill-would-introduce-renewables-leasing-on-public-lands/">Bill would introduce renewables leasing on public lands</a> appeared first on <a href="https://owaa.org">Outdoor Writers Association of America</a>.</p>
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										<content:encoded><![CDATA[<p><strong>BY SHAUNA SHERARD</strong><br />
<em>Director of communications for Trout Unlimited’s Sportsmen’s Conservation Project</em><br />
Renewable energy development has seen a dramatic growth in recent years. The solar industry has reported a 300 percent increase since 2006. In addition, 6,816 megawatts of wind power was installed in 2011 — 31 percent more than what was installed in 2010. Renewable energy can provide a longer-term solution to U.S. energy needs, but current efforts to open federal public lands for wind, solar and geothermal energy development could have long-term impact on important fish and wildlife habitat and limit access to these lands. If enacted, new bills in Congress would provide a way to offset some of those impacts.<br />
A priority of the current administration has been to diversify the energy portfolio of the country and to proactively open federal public lands. Since 2009, the Department of the Interior has authorized 29 large-scale renewable energy projects on or involving public lands, including 16 solar facilities, five wind farms, and eight geothermal plants. Many other applications are at various stages of review. Currently, wind and solar developers pay fees for the use of national forest or BLM lands, but they do not pay royalties. The process for acquiring wind and solar sites is not competitive and once renewable projects move towards development, there is no compensation for the use of these public lands.<br />
The Public Lands Renewable Energy Development Act (S. 1775, H.R. 5991 and H.R. 6154) strike a balance between developing energy resources while safeguarding fish, wildlife and water resources. The bills would establish a pilot leasing program for wind and solar development on federal public lands. In addition, a royalty system on the value of renewable power produced would be created — not unlike the system for fossil fuels.<br />
Some of the funding generated from the royalties would go to states and counties where the development occurs as well as to the permitting agencies to cover administrative costs. Most important to the conservation community, however, the bills would allocate 35 percent of revenues from leasing of solar and wind power to secure public access for hunting and fishing, mitigate the effects of development on fish and wildlife habitat, and allow for the protection of the most important fish and wildlife habitats.<br />
The Public Lands Renewable Energy Development Act provides a different approach than traditional energy and mineral development on public lands. Hard rock minerals such as gold and copper are mined from public lands without payment or royalty. As a result, the clean-up costs of abandoned mines on public lands could cost tens of billions of dollars without dedicated funding to pay for it. And oil and gas developed on public lands has generated billions of dollars in royalties for states and the federal government — but none of this money is set aside for fish and wildlife habitat protection or restoration.<br />
Time is short in the remaining days of the 112th Congress and it is unclear if any of the bills will see legislative action. But with a bipartisan list of cosponsors representing a range of political perspectives, bill sponsors Sens. Jon Tester, D-Mont., and James Risch, R-Idaho, and Reps. Joe Heck, R-Nev., Martin Heinrich, D-N.M., Paul Gosar, R-Ariz., and Mike Thompson, D-Calif., may still be able to work through the gridlock that has faced Congress for much of this session. ◊</p>
<p>The post <a href="https://owaa.org/bill-would-introduce-renewables-leasing-on-public-lands/">Bill would introduce renewables leasing on public lands</a> appeared first on <a href="https://owaa.org">Outdoor Writers Association of America</a>.</p>
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		<title>Persistence, a few good friends, a best effort:</title>
		<link>https://owaa.org/persistence-a-few-good-friends-a-best-effort/</link>
		
		<dc:creator><![CDATA[OWAA staff]]></dc:creator>
		<pubDate>Thu, 06 Dec 2012 16:19:17 +0000</pubDate>
				<category><![CDATA[Character Sketch]]></category>
		<category><![CDATA[December 2012/January 2013]]></category>
		<category><![CDATA[Features]]></category>
		<guid isPermaLink="false">https://owaa.org/ou/?p=11308</guid>

					<description><![CDATA[<p>By Jake McGinnis -- According to Michigan author and freelance writer Tom Huggler, there are no secrets in outdoor writing. He doesn’t have a little tip for selling articles.</p>
<p>The post <a href="https://owaa.org/persistence-a-few-good-friends-a-best-effort/">Persistence, a few good friends, a best effort:</a> appeared first on <a href="https://owaa.org">Outdoor Writers Association of America</a>.</p>
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										<content:encoded><![CDATA[<h2>Tom Huggler on success as an outdoor writer</h2>
<p><strong>BY JAKE McGINNIS</strong><br />
According to Michigan author and freelance writer Tom Huggler, there are no secrets in outdoor writing. He doesn’t have a little tip for selling articles. Success in outdoor writing, he insists, is all about careful planning and hard work.<br />
“It’s always been a buyer’s market,” said Huggler. “So it’s a challenge of getting the pieces of the puzzle together. You need to find the pieces, get the editor’s attention, study the market, and then craft the piece. Then you can turn in an article that they simply can’t turn down.”<br />
Huggler’s observation comes after a noteworthy career as an outdoor writer. He published his first story, a piece on muskrat trapping, when he was 12 years old. He was 17 when he placed an article in the January 1963 issue of Outdoor Life, a piece that fetched him a $350 paycheck. That article, a hunting story titled “Crows a la carte,” was by no means a shortcut into the industry, though.<br />
“It took me 15 years to sell the next,” he said, chuckling.<br />
After college, Huggler pursued a career in education. He taught high school English, served as an administrator and pursued writing on the side, particularly during summers. By 1974 he was writing enough to qualify for membership in OWAA, but his writing remained a weekend profession.<br />
It wasn’t until 1982, with a year’s leave of absence and a carefully calculated savings account, that Huggler stepped tentatively into the outdoor communications industry. He knew precisely how much money he would have to make as a writer, and he was prepared to return to the classroom in the event he didn’t meet that goal.<br />
Today, he tells the story with ease. He marks 1982 as the start of his full-time writing career, and that savings account, tucked away in case he couldn’t make ends meet, ended up financing a family vacation in Europe. For Huggler, outdoor communications ended up paying off.<br />
Ralph Stuart, the editor of Shooting Sportsman magazine, has worked with Huggler for some 25 years. For him, the reason for Huggler’s success is simple.<br />
“Tom is the epitome of what I would like to be if I was a writer rather than an editor,” he said. “He’s always working — always photographing, always taking notes, always observing details — and it shows in his writing.”<br />
Jake Smith, editor at The Pointing Dog Journal, has also seen the results of Huggler’s dedication to the craft. He describes Huggler’s regular column, Eastern Encounters, as a joy to read. “It’s one of the few manuscripts I receive each issue which I find myself reading with a cup of coffee instead of a red pen,” he said.<br />
Huggler’s work doesn’t always end when an article is submitted, though. He still works closely with editors, who he describes as a gateway to readers. Red marks are an important part of the writing process.<br />
“He’s always been a great person to work with because there isn’t much of an ego there,” Stuart said. “He’s proud of what he turns in, but he’s not afraid to change it.”<br />
Huggler put it another way. “Not every piece is a home run,” he said, “but if you’re going to write for someone is has to be a best effort.” And that includes whatever it takes to make that story perfect.<br />
These days, Huggler publishes about 25 articles a year, including regular columns for three magazines. During the peak of his career, though, he was selling 150 to 175. He served as the camping editor of Outdoor Life and has worked in film, television and public relations. Over the course of two decades he penned 20 books, including the Fish Michigan series, “The L.L. Bean Guide to Upland Bird Hunting,” “Quail of North America,” “The Camper’s and Backpacker’s Bible” and “Fall of Woodcock,” among others.<br />
Forty years in the outdoor communications industry has established a fine reputation for Huggler and his work.<br />
Stuart sums it up nicely. “To me, Tom is a consummate professional. That’s the reason why he has been as successful as he has.”<br />
A reputation like that can only be the result of true dedication to craft. Huggler admits, though, that a few good friends make things a lot easier.<br />
“If it wasn’t for OWAA I wouldn’t have been as successful as I have,” he said. “The membership of OWAA is a cherished group of people.”<br />
Still, Huggler’s achievements are strictly his own, and after forty years as an outdoor writer his advice ought to be taken seriously. No matter the story, the pay or the point in one’s career, only a best effort will do. That, he says, is the only secret. ◊<br />
<em>Jake McGinnis is currently completing a bachelor’s degree in writing at Northland College, where he serves as an editor of an independent student newspaper and a writing tutor. A lifelong outdoors enthusiast, he enjoys canoeing, fly-fishing and Nordic skiing. McGinnis was OWAA’s summer journalism intern.</em></p>
<p>The post <a href="https://owaa.org/persistence-a-few-good-friends-a-best-effort/">Persistence, a few good friends, a best effort:</a> appeared first on <a href="https://owaa.org">Outdoor Writers Association of America</a>.</p>
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		<title>Letters to the Editor</title>
		<link>https://owaa.org/letters-to-the-editor-2/</link>
		
		<dc:creator><![CDATA[OWAA staff]]></dc:creator>
		<pubDate>Thu, 06 Dec 2012 16:04:45 +0000</pubDate>
				<category><![CDATA[December 2012/January 2013]]></category>
		<category><![CDATA[Departments]]></category>
		<category><![CDATA[Letters to the Editor]]></category>
		<guid isPermaLink="false">https://owaa.org/ou/?p=11304</guid>

					<description><![CDATA[<p>Congrats to honorary award recipients...</p>
<p>The post <a href="https://owaa.org/letters-to-the-editor-2/">Letters to the Editor</a> appeared first on <a href="https://owaa.org">Outdoor Writers Association of America</a>.</p>
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										<content:encoded><![CDATA[<h2>Congrats to honorary award recipients</h2>
<p>The recent awards to Dave Richey and Thayne Smith could not be more appropriate or more deserving. I’ve know these gentlemen for 40 years and have always admired their dedication to their craft, and to OWAA. Congratulations to both of them.<br />
<em>— Ron Kerr, former OWAA member</em></p>
<h2>Thanks for coming to Alasaka</h2>
<p>Sportsman’s Alliance for Alaska would like to thank all of the OWAA members who traveled to Alaska for the 2012 conference. We hope that you enjoyed as much of what Alaska has to offer as your schedule allowed. Should you have any questions regarding Bristol Bay/Pebble Mine or the Tongass National Forest, don’t hesitate to reach out. The video of the Pebble Mine panel discussion should be available online soon. Also, if you have any hero shots you’d care to share, we always like to include things like that in our newsletter. Contact me at 605-351- 1646 or <a href="Scott@SportsmansAlliance4AK.org">Scott@SportsmansAlliance4AK.org</a>.<br />
<em>— Scott Hed, Sportsman’s Alliance for Alaska</em></p>
<h3>Feedback guidelines</h3>
<p>Members are encouraged to write about issues and topics. The executive director and editor will decide whether opinions are appropriate for debate or if the comments promote a personal cause; if the “cause” is unrelated to OWAA’s mission and potentially damaging to the membership, the letter might not be printed. Word limit: 400. Longer letters will be returned for revision. Send letters to <a href="editor@owaa.org">editor@owaa.org</a>.</p>
<p>The post <a href="https://owaa.org/letters-to-the-editor-2/">Letters to the Editor</a> appeared first on <a href="https://owaa.org">Outdoor Writers Association of America</a>.</p>
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		<title>OWAA can be both exclusive and inclusive</title>
		<link>https://owaa.org/owaa-can-be-both-exclusive-and-inclusive/</link>
		
		<dc:creator><![CDATA[OWAA staff]]></dc:creator>
		<pubDate>Thu, 06 Dec 2012 15:53:51 +0000</pubDate>
				<category><![CDATA[December 2012/January 2013]]></category>
		<category><![CDATA[Departments]]></category>
		<category><![CDATA[President's Message]]></category>
		<guid isPermaLink="false">https://owaa.org/ou/?p=11300</guid>

					<description><![CDATA[<p>By Mark Taylor -- As happens at any OWAA annual conference, talk one evening at this summer’s conference evolved from a discussion about sessions and who was in attendance, to talk about who was missing...</p>
<p>The post <a href="https://owaa.org/owaa-can-be-both-exclusive-and-inclusive/">OWAA can be both exclusive and inclusive</a> appeared first on <a href="https://owaa.org">Outdoor Writers Association of America</a>.</p>
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										<content:encoded><![CDATA[<p><strong>BY MARK TAYLOR</strong><br />
As happens at any OWAA annual conference, talk one evening at this summer’s conference evolved from a discussion about sessions and who was in attendance, to talk about who was missing.<br />
I brought up the name of an OWAA veteran who was absent, not only from the conference, but from our association’s roster.<br />
Someone speculated the loss was likely a result of our recent membership criteria overhaul, including new options appealing to communicators who work primarily, or possibly exclusively, in electronic media.<br />
This writer, apparently, had been vocal in his opposition to opening OWAA’s ranks to those some believe are not “real journalists.”<br />
This is unfortunate.<br />
The board’s decision to revisit our membership criteria, which eventually led to the membership-approved revision of the criteria, was not taken lightly. The board gave the issue much thought, as did members who voted to approve the bylaws change this past May.<br />
Evolution is rarely easy. Often uncomfortable. Major or rapid changes can bring attention to our own mortality.<br />
But reaching out to electronic communicators is not admittance that traditional forms of outdoors communication are irrelevant. We are not espousing that printing words and photos on paper is no longer a valid way to reach an audience. Instead, we recognize that the profession is changing.<br />
The reality is that electronic communication has become an important way to reach audiences. And reaching an audience, be it through print or electronically, is what this is all about, isn’t it?<br />
That’s why we were careful to work some specifics, such as income-generation requirements and/or readership minimums, into the membership criteria for electronic communicators.<br />
We very well may tweak those criteria down the line, if necessary, to more appropriately vet our members.<br />
OWAA has long prided itself on being able to provide a stamp of credibility for communicators, and we have no plans to get away from that. By keeping criteria in place, for all of our members, we maintain the important exclusivity of our group.<br />
Plus, reaching out to this new generation of electronic communications specialists has its professional advantages for longtime members. Many veterans of this profession have been working hard to keep up with technological advances, and not just by making the necessary switch from film to digital cameras. Many of us who have worked for decades in only print media are supplementing our output with blogs and websites. We can learn a lot from communicators who specialize in electronic media.<br />
And here’s something else: Those folks can learn from those of us who came up in the good ol’ days of print.<br />
Instead of summarily dismissing bloggers and Internet specialists for not being “real” journalists, why don’t we make a commitment to mentoring them? Many have talent and desire, and are working hard to build their reach and influence.<br />
I wish that one longtime member was still around to be a mentor to these eager novices. He could have taught them a lot about capturing the wonder of the outdoors in words and pictures.<br />
And probably learned a few things himself along the way. ◊<br />
<em>— OWAA President Mark Taylor, <a href="mark.taylor@roanoke.com">mark.taylor@roanoke.com</a></em></p>
<p>The post <a href="https://owaa.org/owaa-can-be-both-exclusive-and-inclusive/">OWAA can be both exclusive and inclusive</a> appeared first on <a href="https://owaa.org">Outdoor Writers Association of America</a>.</p>
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