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Agenda - 2017 OWAA Conference

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Agenda

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All conference activities will take place at the DECC-Harbor Side Convention Center unless otherwise noted.

All conference activities will take place at the DECC-Harbor Side Convention Center unless otherwise noted.

FRIDAY

9 a.m. – 5 p.m.

OWAA Board Meeting
  • Room 205
  • Members welcome to attend

Noon – 7 p.m.

Registration
  • DECC-Harbor Side Convention Center
  • Sponsored by Ducks Unlimited

2 – 4 p.m.

Photography Workshop: Photographing Birds in Flight and Other Wildlife in Action
  • DECC-Harbor Side Convention Center
  • Speaker: Michael Furtman
  • Join professional wildlife photographer Michael Furtman for this workshop focusing on camera settings and techniques for capturing birds in flight and other action photos. This field-based workshop will meet at the DECC Harbor Side Convention Center and then head to Canal Park for instruction. Participants should bring a DSLR camera and a lens of at least 300mm but that can still be handheld. No tripod needed.

3 – 6 p.m.

Becoming an Outdoors Communicator
  • Room 203
  • Speakers: Bill Brassard, Dave Carlson, Sam Cook, Keith Crowley, Ken Keffer, John Myers, Shawn Perich, Bob St. Pierre, Pat Wray, Cheri Zeppelin
  • This free, three-hour workshop will feature some of OWAA’s top pros giving presentations about their specialties, from writing for magazines to filming outdoor television and everything in between. Join Pat Wray and fellow OWAA members for this popular staple of the OWAA conference as presenters share their tricks of the trade with budding professionals.

4:30 – 6:30 p.m.

Women in Outdoor Media Summit
  • Room 414, Holiday Inn Hotel & Suites Duluth-Downtown
  • Speakers: Kassondra Cloos, SNEW; Stephanie Pearson, Outside magazine; Abigail Wise, Adventure Projects
  • Join us for a discussion on what it’s like to be a woman working in outdoor media. A panel of seasoned outdoor journalists will kick off a conversation not only about the challenges of working in a traditionally male-dominated field but also the growing demand for female perspectives in outdoor publications. A networking happy hour will follow the panel discussion.

6 – 6:30 p.m.

Green Ribbon Meeting
  • Room 203
  • First time at an OWAA conference? Haven’t been in a while? Join program chair Paul Queneau and conference planner Jessica Seitz to get the ins and outs of the conference and an insider’s guide to the “can’t miss” events. Meet other OWAA members who have volunteered to act as mentors to help you navigate your first conference.

6:30 – 8:30 p.m.

Dinner on your own in downtown Duluth
  • Meet up with old friends and make new ones while experiencing the great dining options, breweries and distilleries around downtown Duluth.

8:30+ p.m.

President’s Hospitality & Past President’s Hospitality
  • Room 414 & 415, Holiday Inn Hotel & Suites Duluth-Downtown
  • Come celebrate and help toast OWAA President Brett Prettyman for his service over the past year, then walk across the balcony to party with the organization’s Past Presidents and commemorate OWAA’s 90 years of history.

SATURDAY

7 a.m. – 6 p.m.

Registration (Daily)
  • Floor 1, DECC-Harbor Side Convention Center
  • Sponsored by Ducks Unlimited

7 a.m. – 6 p.m.

3-Day Displays (Daily)
  • DECC-Harbor Side Convention Center

7 a.m. – 6 p.m.

EIC Winners Showcase (Daily)
  • Room 202

7 a.m. – 6 p.m.

Press Room (Daily)
  • Floor 2, DECC-Harbor Side Convention Center
  • Sponsored by Toyota Motor Sales USA

7 a.m. – 6 p.m.

Coffee Break Station (Daily)
  • Floor 2, DECC-Harbor Side Convention Center
  • Sponsored by Mississippi Tourism

7:30 – 8:15 a.m.

Opening Breakfast
  • Harbor Side Ballroom
  • Sponsored by Toyota Motor Sales USA

8:15 – 9 a.m.

Keynote: Steven Rinella
  • Harbor Side Ballroom
  • Sponsored by Rocky Mountain Elk Foundation
  • Acclaimed outdoor writer and TV personality Steven Rinella kicks off the conference with a keynote address about finding common ground for conservation between hunters, anglers and non-consumptive users of America’s public lands. Rinella is author of “The Scavenger’s Guide to Haute Cuisine,” “American Buffalo: In Search of a Lost Icon” and, most recently, “Meat Eater: Adventures from the Life of an American Hunter.” He is a contributing editor to Outside magazine, and his features, essays and reporting have appeared in many other publications. Rinella also hosts the top-rated television series “MeatEater” on The Sportsman Channel and a popular podcast by the same name. He’s a highly respected, well-spoken and bold advocate for hunting and conservation that has addressed a wide range of audiences about his life as a modern-day hunter-gatherer. He uses both humor and irreverence to talk about the hunting lifestyle, wild game, the ethics of hunting and the spiritual need for wilderness.

9:30 – 10:30 a.m.

The Pursuit of Podcasting
  • Room 302/301
  • Speaker: Steven Rinella
  • Moderator: Hal Herring
  • Author and hit TV-show host Steven Rinella has expanded his following with his top-rated podcast MeatEater, which speaks to a wide audience about his life as a modern-day hunter-gatherer. In this session, he will sketch out his creative process, take questions from the audience and discuss how he got started, necessary equipment and his strategies and philosophies for keeping a podcast crisp and relevant.

9:30 – 10:30 a.m.

Adventures in Digital Publishing: Custom Content, Video, Social Media & More
  • Room 203
  • Speaker: Stephen Regenold, GearJunkie.com
  • Moderator: Phil Bloom
  • Helming a digital publication in 2017 requires a nimble hand. But the opportunities for building an audience and monetizing content grow each year. As a former newspaper journalist, Stephen Regenold now heads a 10-person team at GearJunkie.com, a publication he founded more than a decade ago. Regenold will divulge on digital best practices, video, custom content and IRL projects that pull GearJunkie readers away from their screens to attend events and get outdoors.

10 – 11 a.m.

Spouse/Partner/Family Welcome
  • Room 205
  • Welcome event for all spouses, partners, families and guests. Meet new people and become reacquainted with others. Find out what opportunities are available to you during the conference. A Visit Duluth rep will be on hand to help you plan activities.

10:45 – 11:45 a.m.

Engaging Your Followers on Instagram
  • Room 302/301
  • Speakers: Mark Holyoak, Rocky Mountain Elk Foundation; Yoon Kim
  • Moderator: Ashley Peters
  • Crafting a strong social media presence is no small task, made harder as new outlets multiply. Instagram has emerged as a powerful tool for many organizations and brands, but using an image-driven platform requires a different approach. Creating successful, creative campaigns is more than just posting stock photos. Learn how and why to add Instagram to your marketing mix and develop a successful strategy with specific metrics.

10:45 – 11:45 a.m.

Rebirth of a River
  • Room 203
  • Speakers: Hal Herring, environmental writer; John Lindgren, fisheries biologist, Minnesota Department of Natural Resources; Daryl Peterson, director of restoration programs, Minnesota Land Trust
  • Moderator: John Myers
  • A success story of the Clean Water Act is on full display next to downtown Duluth. The St. Louis River Corridor, Lake Superior’s largest U.S. tributary, was once highly polluted, but has been rehabbed into a prime fishery and recreation destination. But what does the future hold for the Clean Water Act? And how do we continue to achieve these kinds of conservation victories for our national waterways?

Noon – 1:15 p.m.

Brown Bag Discussion Lunch
  • Harbor Side Ballroom
  • Choose a small group discussion table on a range of business and news topics. The list of topics will be available in your registration packet and in the ballroom at lunch. Sack lunches will be available to pick up and take to the session of your choice.

1:30 – 3 p.m.

Shoot from the Heart & Photography section meeting
  • Room 302/301
  • Presenters: Lefty Ray Chapa, Sandra Friend, Bill Graham, Ruth Hoyt, John Pickles, Ann & Rob Simpson, James Smedley, Tom Watson
  • Moderator: Colleen Miniuk-Sperry
  • Looking for photographic inspiration and to connect with your fellow OWAA photographers? Hear what a selection of OWAA shutterbugs are most passionate about right now as they share their latest projects, new discoveries and exciting stories from their journeys in this fast-paced PechaKucha presentation-style event.

1:30 – 3 p.m.

Ethics in Outdoor Television
  • Room 203
  • Speakers: Ron Schara, Ron Schara Productions; Dan Small, Dan Small
  • Outdoors; Babe Winkelman, Babe Winkelman Productions Inc.
  • Moderator: Kris Millgate
  • Television and video can capture the magic of the outdoors and allow viewers to connect with that experience in a powerful way. But the road to creating television gold is not without its pitfalls, and crossing certain ethical lines can even land you in legal trouble. Join panelists Ron Schara, Dan Small and Babe Winkelman who have spent their lives filming the outdoor experience, as they tackle some of the ethical and regulatory issues in their industry.

3:15 – 4:15 p.m.

Meet the Publishers, Printers and Publicists
  • Room 203
  • Speakers: Lynda O’Connor, O’Connor Communications; Tara Richter, Richter Publishing LLC; Doug Symington, Friesens Corp.; Texas Tech University Press
  • Moderator: Matt Miller
  • Connect with book publishers, printers and publicists to help advance your book project, whether it’s still in the idea stages or a polished work. After our panel explains their work and role in the book industry, get your questions answered.

4:25 – 5:15 p.m.

Public Lands and the New Administration
  • Room 204
  • Speaker: Dave Mihalic, Senior Advisor to Secretary of the Interior Ryan Zinke
  • Hear firsthand from a top adviser to Secretary of the Interior Ryan Zinke about how the new administration plans to manage federal public lands and deal with a host of hot-button topics. Dave Mihalic is a National Park Service veteran and former superintendent of Yosemite, Glacier and Mammoth Cave National Parks. He comes ready to field questions and provide insight into key decisions that will impact outdoor recreation and the environment.

5:15 – 6:45 p.m.

OWAA Membership Meeting
  • Room 204
  • OWAA members are invited to a business meeting hosted by OWAA board president Brett Prettyman, new OWAA executive director Brandon Shuler and interim executive director Colleen Miniuk-Sperry. Learn how OWAA has been working for you and its short-term and long-term goals. Voice your feedback in this open forum for general discussion and suggestions.

7 – 8:30 p.m.

Welcome Dinner at the Great Lakes Aquarium
  • Sponsored by Visit Duluth
  • The Great Lakes Aquarium inspires people to explore their connection with Lake Superior and the waters of the world. Have dinner while experiencing more than 30 interactive exhibits including glaciers, lava flows, current weather and geology. The Great Lakes Aquarium has an extensive collection of photographs of Lake Superior, regional Twin Ports landmarks, animals and local legends.

9 – 11:30+ p.m.

Hospitality Suites
  • Holiday Inn Hotel & Suites Duluth-Downtown

SUNDAY

6 a.m.

Roll n Run
  • All attendees are invited to run Sunday morning with other OWAAers rather than run solo in a new city. This is a no-fuss, out-and-back run that starts and finishes in the hotel lobby. Run a 5K or 10K depending on how your head feels at 6 a.m. Walkers welcome, too.

7 a.m. – 6 p.m.

Registration (Daily)
  • Floor 1, DECC-Harbor Side Convention Center
  • Sponsored by Ducks Unlimited

7 a.m. – 6 p.m.

3-Day Displays (Daily)
  • DECC-Harbor Side Convention Center

7 a.m. – 6 p.m.

EIC Winners Showcase (Daily)
  • Room 202

7 a.m. – 6 p.m.

Press Room (Daily)
  • Floor 2, DECC-Harbor Side Convention Center
  • Sponsored by Toyota Motor Sales USA

7 a.m. – 6 p.m.

Coffee Break Station (Daily)
  • Floor 2, DECC-Harbor Side Convention Center
  • Sponsored by Mississippi Tourism

7 – 8 a.m.

Continental Breakfast
  • Lyric Room, Holiday Inn Hotel & Suites Duluth-Downtown

7:30 – 8:30 a.m.

Past Presidents Meeting
  • Great Lakes Ballroom, Holiday Inn Hotel & Suites Duluth-Downtown

8 a.m.

Shuttles begin to Breakout Day
  • Meet at Superior St. exit, Holiday Inn & Suites Duluth-Downtown

8:30 a.m. – 12:30 p.m.

Breakout Day
  • United Northern Sportsmen Club
  • Learn about and test the latest firearms, vehicles, watercrafts and outdoor gear from OWAA supporters and local companies. Visit with outdoor destinations, take a test drive or brush up on the most recent happenings with our outdoor organizations.

10 – 10:20 a.m.

Broadcast section meeting
  • United Northern Sportsmen Club clubhouse

10:30 – 10:50 a.m.

Media relations section meeting
  • United Northern Sportsmen Club clubhouse

11 – 11:20 a.m.

Newspaper section meeting
  • United Northern Sportsmen Club clubhouse

11:30 – 11:50 a.m.

Magazine section meeting
  • United Northern Sportsmen Club clubhouse

12:30 – 1:15 p.m.

Lunch at Breakout Day
  • United Northern Sportsmen Club
  • Sponsored by National Shooting Sports Foundation

1:30 p.m.

Shuttles end from Breakout Day

2:15 – 3 p.m.

The Evolution of Blogging (and how to make money doing it)
  • Room 302/301
  • Speaker: Yoon Kim
  • Moderator: Brett Prettyman
  • In the early days, competing blogs garnered millions of pageviews through link shares and social collaboration. Times have changed. Veteran outdoor blogger Yoon Kim explains how major blogs get their traffic numbers today and where blogging is headed in the future. Hint: There’s more money in it now than ever — an upward trend that should continue.

2:15 – 3 p.m.

Lessons from the Masters
  • Room 203
  • Speakers: Keith Crowley, Mark Neuzil
  • Moderator: Chris Madson
  • Here on OWAA’s 90th anniversary, this session looks back at outdoor writing’s deep roots in the conservation movement through the likes of Aldo Leopold, Sigurd Olson, Gordon MacQuarrie and many others, and how environmental journalism and outdoor writing share a common heritage.

3:15 – 4 p.m.

Communicating from the Wilderness
  • Room 302/301
  • Speaker: Dave Freeman
  • Moderator: Danielle Taylor
  • Communicating from remote locations while on assignment is becoming a necessity. Luckily, satellite technology is getting cheaper, more userfriendly and more accessible than ever. Dave Freeman has used satellite communication for more than 15 years to share some of the world’s wildest places with audiences of all ages. Dave will discuss how to keep cameras and other electronics charged and protected in the field, as well as the latest hardware, apps and techniques allowing you to email, post to social media, blog and send print-resolution images for publication from remote locations where cell towers are nonexistent.

3:15 – 4 p.m.

2018 Farm Bill Outlook — Why it matters to you?
  • Room 203
  • Speakers: Kellis Moss, director of public policy, Ducks Unlimited; Dave Nomsen, vice president of governmental affairs, Pheasants Forever
  • Moderator: Katie McKalip
  • With current legislation set to expire in 2018, stakeholders and policymakers from across the country have begun outlining their policy priorities for the next Farm Bill. The Farm Bill (generally reauthorized every 5 years) represents one of the largest and most important public funding investments for private lands conservation totaling more than $25 billion over 5 years. Expert panelists from Ducks Unlimited and Pheasants Forever will provide a preview of the next Farm Bill and share their perspectives on some of the political challenges and opportunities facing conservation interests. This interactive panel will allow members of the media to ask questions and learn more about why the Farm Bill matters to their readers, hunters, anglers and other outdoor enthusiasts.

4:15 – 6:15 p.m.

Meet/Ask the Editors
  • Room 204
  • Speakers: Dean Bortz, Outdoor News; Mark Herwig, Pheasants Forever Journal; Shawn Perich, Northern Wilds; Kasey Rahn, Bugle; Stephen Regenold, GearJunkie; Kirsten Sweet, Birds & Bloom
  • Moderator: Kelsey Dayton
  • Acquisitions editors discuss their outdoors publications, unique editorial needs and provide tips on how to sell your work, followed by questions from the audience. Then afterward, they will fan out into the audience to give one-on-one face time! This is a tremendous opportunity to talk in a less formal setting, build relationships and sell your work to prospective buyers.

4:30 – 5:30 p.m.

Supporting Groups Business Meeting
  • Room 203
  • Employees of supporting groups, agencies and businesses are invited to a meeting hosted by Katie McKalip, supporting group liaison to the board, and OWAA’s executive director Brandon Shuler. An open forum for general discussion and suggestions is welcome.

5 – 9 p.m.

Silent Auction
  • Room 202

6:30 – 8:30 p.m.

EIC Awards Party
  • Harbor Side Ballroom
  • Entertainment: Randy Lee Trio
  • Sponsored by The Wilderness Society
  • Celebrate our members’ best work from the past year at this fun and entertaining show. After enjoying an audio-video presentation of the award-winners’ work, we’ll eat, drink and dance the night away to live local music!

9 – 11:30+ p.m.

Hospitality Suites
  • Holiday Inn Hotel & Suites Duluth-Downtown

MONDAY

7 a.m. – 6 p.m.

Registration (Daily)
  • Floor 1, DECC-Harbor Side Convention Center
  • Sponsored by Ducks Unlimited

7 a.m. – 6 p.m.

3-Day Displays (Daily)
  • DECC-Harbor Side Convention Center

7 a.m. – 6 p.m.

EIC Winners Showcase (Daily)
  • Room 202

7 a.m. – 6 p.m.

Press Room (Daily)
  • Floor 2, DECC-Harbor Side Convention Center
  • Sponsored by Toyota Motor Sales USA

7 a.m. – 6 p.m.

Coffee Break Station (Daily)
  • Floor 2, DECC-Harbor Side Convention Center
  • Sponsored by Mississippi Tourism

7 a.m. – 5 p.m.

Silent Auction
  • Room 202

7 – 8 a.m.

OWAA Board Meeting
  • Room 205

7:30 – 8 :15 a.m.

Breakfast
  • Harbor Side Ballroom

8:15 – 9 a.m.

Keynote: David Allen Sibley
  • Harbor Side Ballroom
  • Sponsored by Wildlife Acoustics
  • Nature study such as birdwatching is really much more than just attaching names to the things we see. It’s about searching for order, meaning and a connection to the natural patterns and rhythms in the world around us. We see the birds, learn their names, learn more about them, and in that way understand how they are connected to each other, to the plants, the weather, to the rivers and mountains — and to us. Beginning with his early childhood drawings of birds, and tracing his artistic and scientific evolution through the years, Sibley will discuss the power of simple observation, and the value of drawing as part of a process of discovery and understanding.

9:15 – 10:15 a.m.

Making Initial Contact with Editors
  • Room 302/301
  • Speakers: Amy Bulger, Wyoming Wildlife; Sam Lungren, Backcountry Journal
  • Moderator: Matt Soberg
  • That first outreach to a new editor can be a critical moment whether you are new to outdoor writing or just new to that publication. These tips from editors and freelancers alike will help you create the best first impression and improve your chances to build new relationships and sell your stories.

9:15 – 10:15 a.m.

Will Wolves Change the Course of the ESA?
  • Room 203
  • Speakers: Jeremy Bruskotter, Ohio State University; Paul Smith, Milwaukee Journal Sentinel; Adrian P. Wydeven, Timber Wolf Alliance
  • Moderator: Kasey Rahn
  • Growing wolf packs across the northern tier of the United State have ignited a tug-of-war over the future of the Endangered Species Act, carrying the issue to Capitol Hill for legislation aimed at circumventing courtroom stalemates. Should the ESA evolve to survive?

10:30 a.m. – Noon

Finding the Human Story in Adventure Travel Writing
  • Room 302/301
  • Speakers: Stephanie Pearson
  • Moderator: Kelsey Dayton
  • Any good narrative needs depth and character development. In this workshop, this freelance writer and contributing editor to Outside magazine will discuss the elements that go into creating a good adventure travel piece — from the query to the pre-trip reporting to life in the field to the pain and joy of writing the story.

10:30 a.m. – Noon

Outdoor Writing and Politics
  • Room 203
  • Speakers: Hal Herring, Mike Koshmrl, Rich Landers, Nate Schweber, Scott Willoughby
  • Moderator: Paul Queneau
  • America has a long, proud history of outdoor writers inspiring the public to defend conservation and our cherished traditions. But in this era of immense partisan division, how do writers sidestep entrenched politics to inform a broader audience, and make a real difference? America’s influential outdoor writers gather for a panel discussion.

12:15 – 1:15 p.m.

Lunch
  • Harbor Side Ballroom
  • Sponsored by Nissan North America

1:30 – 2:30 p.m.

Writing Guidebooks
  • Room 302/301
  • Speakers: Sandra Friend, Ken Keffer
  • Moderator: Lisa Ballard
  • From producing maps and visuals to penning pithy text and cataloging topics and lists, writing a guidebook is more than just capturing your outdoor adventures. Walk through the process from conception to finished product with this panel of guidebook authors, including the surprises and successes they found along the way.

1:30 – 2:30 p.m.

Mining the Headwaters of the Boundary Waters: Tracking the Controversy
  • Room 203
  • Speakers: Keith Nelson, St. Louis county (MN) commissioner; Chuck Novak, mayor of Ely; Becky Rom, Campaign to Save the Boundary Waters; senior representative, Bureau of Land Management
  • Moderator: Mike Zlotnicki
  • With changing regulations and priorities for mining on some federal lands, to what extent should outdoor recreation meccas be protected? This session profiles two large copper mines being proposed in Northern Minnesota, including one within the watershed of the Boundary Waters. Hear the economic, recreation and environmental considerations from a diverse group of panelists and land managers.

2:45 – 3:45 p.m.

How to Sell in Today’s Market
  • Room 302/301
  • Speakers: Lisa Ballard; Michael Furtman; James Smedley
  • Moderator: Colleen Miniuk-Sperry
  • The ease of digital and the growth of microstock have disrupted the outdoor photo market, but money is still being made and livelihoods sustained for those who have found ways to adapt — including adhering to some fundamentals. Hear from a panel of pros about how they are rising to meet the challenge of modern photo marketing while also relying on time-tested strategies for courting buyers and making sales.

2:45 – 3:45 p.m.

Under Review: National Monuments
  • Room 203
  • Speakers: Dan Hartinger, The Wilderness Society; Katie McKalip, Backcountry
  • Hunters and Anglers; Mike Noel, Utah House of Representatives
  • Moderator: Christine Peterson
  • More than two dozen National Monuments are facing an uncertain future following a recent executive order that directed the Department of Interior to review every monument created since 1996 through the Antiquities Act. Join a panel discussion on the broiling controversy surrounding the future of these massive landscapes for outdoor recreation turned targets of resentment.

4 – 5:30 p.m.

Photo Scavenger Hunt Critique

Room 204

  • Judges: Jack Ballard, Rob Simpson
  • Sponsored by Hunt’s Photo and Video
  • Win cash and prizes from behind the lens! All attending members are encouraged to enter this entertaining contest pitting professional and amateur photographers to submit just one frame for five designated subjects, challenging participants to capture each topic’s essence on a tight deadline. This is followed by an entertaining critique and light-hearted roast of scavenger hunt entries, hosted by two of OWAA’s top photographers, helping everyone improve their photography skills.

5 p.m.

Silent Auction closes

5:45 – 6:45 p.m.

Circle of Chiefs Meeting
  • Room 205

7 – 9 p.m.

Honorary Awards Banquet
  • Harbor Side Ballroom
  • (Coat and tie recommended.)
  • This special event and formal dinner recognizes members for their professional achievements and exceptional commitment to OWAA. These awards represent the highest honors of OWAA: the J. Hammond Brown Award for devoted service to OWAA; the Excellence in Craft Award for continued excellence in one’s career; the Jade of Chiefs Award for conservation; and the Jackie Pfeiffer Memorial Award for goodwill, generosity and kindness. Awards for Outstanding Board Member and Committee Volunteer of the Year will also be presented.

9:30+ p.m.

Leftover Luau
  • Room 414 & 415, Holiday Inn Hotel & Suites Duluth-Downtown
  • Join your fellow OWAAers as we wrap up another conference with a casual gathering for fun and friendship. Bring a bottle of wine, your beverage of choice or hospitality suite leftovers to share.

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